TPN Chats - Travel Advisors, Franchises & with Jenn Lee of Travel Planners International & Vacation Planners Franchise and Andy Ogg the Future
April, 2026 – Andy Ogg sits down with Jenn Lee — President of Travel Planners International and Vacation Planners Franchise — for a candid conversation about the state of the travel advisor industry. From why advisors plateau at $400K in sales to the power of pitching your local news station, Jenn brings the fire she’s known for. If you’ve ever wondered whether a host agency or franchise is right for you, or how to finally get your name out in your community, this one’s for you. Watch the full conversation below, and find the complete transcript underneath.
Andy Ogg: Good afternoon, good morning, good day — wherever you might be. My name is Andy Ogg, and today I am sitting down with a longtime friend, a very influential and powerful woman in our industry — my friend Jenn Lee.
Oh, you know, it’s true. Well, good friend, longtime friend, energetic individual in our industry — just a little bit. Well, my name’s Andy again, and I’m here representing TravelProfessionalNews.com, FindAHostTravelAgency.com, and HomeBasedTravelAgent.com — all great resources for the agent, whether you are just getting started or you’ve got a $50 million a year agency. So check out those resources.
I’m super excited about today’s chat. We’re going to be talking about a bunch of stuff, so I don’t even know what to name this. But Jenn, tell these people about you.
Jenn Lee: Hey, everybody! Andy, thank you for that nice introduction. I’m Jenn Lee. I have been in the industry for about 11 years. I joined the industry after getting really frustrated with the industry referring to travel advisors as ICs and home-based. And I was like, wait a second — these are entrepreneurs and small business owners. So I closed my consulting practice and dove straight in.
I am the President of Travel Planners International, the host agency — it’s been around since 1988 — and also the President and CMO of our franchise division, Vacation Planners Franchise. And I’m obsessed with travel advisors. Absolutely obsessed. And an advocate. Big time.
Andy Ogg: Very. And an advocate. I love that you — we both are advocates for them and what they should do and how successful they can be.
I’ve got to put a snippet in here. If you’re interested in learning about Travel Planners International or Vacation Planners, FindAHostTravelAgency.com has tons of reviews, program information, and all of the details that you might need to know before you reach out to them. You can check that site out for a lot of information.
Jenn Lee: Thank you.
Andy Ogg: So today, first up — I want to ask about the elephant in the room. You’re now working with both a host agency and a franchise model. I know franchise models a bit, but can you dive in and tell me the differences? Tell me what an agent needs to know when they’re thinking about either getting a business started or revamping their business.
Jenn Lee: Yeah, thank you for asking that. So remember I told you I got really passionate when I came into the industry — I was just a consultant at the time. I came in and they’re not referring to people as entrepreneurs and small business owners. It irritated me. I’ve done a lot of changes, a lot of screaming. And the industry has caught on, not just because of me, but because of so many people, including ASTA and their efforts.
About three to four years ago, I got passionate again. I started seeing our advisors at TPI plateau. What would happen is they’d get to that $350,000, $400,000 — maybe even inching into $500,000 a year in sales — and then after that they just grew very slowly. They couldn’t seem to scale at a speed that was equal to the amount of effort they were putting in. And I was like, why is this?
And I realized it’s because everyone — smart business owners know — marketing is key. Marketing yourself is key. And having a presence within your local community is key to growing that business.
So I kind of went back to basics. This is going to be a long answer, Andy, but I think it’s important. I woke up one day and I said: the reason why people don’t know why travel advisors still exist is because they don’t see them. Because the brick and mortar — back when your parents were in the industry and you started out in the industry — there used to be the brick and mortar. You’d go in, the doorbell would ring, someone would come out, there’d be brochures, you’d be at the computer, and they’d figure out the whole vacation.
When the brick and mortars shut down and most people went home because of the airlines changing their commission structure, that is when the disappearance of travel advisors started. And it wasn’t that they were gone — it’s just that they weren’t seen.
So I’m like, okay, we don’t have a lot of brick and mortars. You don’t necessarily need to have an office to be successful. But yet we still have consumers that don’t understand how to work with a travel advisor unless they work with one specific one. And advisors don’t have time to educate the entire consumer base — they only educate their individual clients.
So I thought to myself — how cool would it be if we were able to open up a franchise model that kind of married the best of the previous brick and mortar with how today’s travel advisor really grows their business, which is a lot of it online: word of mouth, reviews, referrals, stuff like that.
So we opened up Vacation Planners Franchise, so that we could do all the marketing for the actual agency owner — and it’s specific to them. It’s not copy and paste, it’s not what partners send us. It’s specific to them: specific on their Instagram, specific on their Facebook. We do their email marketing, all their branding, everything. And then we drive traffic to them through our VacationPlanners.com directory.
So when people ask me what’s the difference — we don’t have super high buy-in fees. We’re not taking a 3% royalty off of everything. We kind of take the host agency model — the 90/10 split and a monthly fee. And what’s happening is they’re claiming areas. So now we have Vacation Planners of Central Florida, Vacation Planners of Tennessee, of Central Arkansas, of Salt Lake City. The brand is supporting the advisors and the franchisees as well.
So it’s perfect for someone who gets stuck at that $400,000–$500,000 mark and then starts growing slowly after that. We do all the marketing so you can focus on being proactive. The host agency is perfect for the person who wants to hire somebody to do their marketing for them, or loves to market, or only relies on referrals and repeat customers — which is all good, nothing bad about that.
So we still have the host agency at TPI. But the reason I want to share all of this, Andy, is because I’m passionate about the travel advisor community really helping the consumer — educating the consumer as a whole on what the expected consumer experience looks like when working with an advisor. And we just don’t have that consistency across the board. And I’ve got a couple of opinions on what we can do to make that happen.
I got opinions about a lot of stuff. So Andy — if you’re new to the industry, you should be part of a host. Honestly, we don’t even really work with people new to the industry in the franchise. We want them to be part of the host agency world and, in many cases depending on who they are, join a team that’s already established. We have a lot of teams built within the TPI community.
Andy Ogg: Interesting. Sorry, I — thank you. I think I had questions from your answers, so okay, good. So let’s just say we’re talking about Tennessee. If you’ve got Vacation Planners set up in Tennessee and you have a new agent who just joins the franchise — you’re telling me you’re handling all of their marketing? Like they don’t have to worry about going on Instagram and posting something every day?
Jenn Lee: You don’t have to worry about any of that. We do all of that. So they claim their area. We set up their Google Business Profile, we build their Google Business Profile, we load their Google Business — because Andy, as you know, in the AI world, content is king. You need to have blogs written on a regular basis. All your reviews need to be on there, videos, pictures. Everything you do needs to end up on your Google Business Profile — not just your Facebook and Instagram anymore.
And quite frankly, email marketing is the most effective marketing out there, still to this day. How exciting is that? But people don’t have time to do email marketing. So we send two email newsletters to their database. We do all their brochures, their flyers — they have turnkey CRM. You’ve got all the landing pages for their groups. We do it all.
So they don’t have to worry about that. They can focus on being proactive in their community and bringing that brick-and-mortar feel back without having to open an office. They can go to chamber meetings, be part of the rotary, go to the school fair — all the things we used to do when we were in the community, but advisors don’t have time to do anymore. They’re stuck at home and then they don’t have a life. So we want to help them get their lives back.
Andy Ogg: So Andy, this goes — it’s part of the whole concept of everybody shouting the value of a travel advisor. But really what it is, is that a consumer doesn’t understand how to work with a travel advisor. So if we can create some consistency — at least on the Vacation Planners side, with branding, with everyone using the term CRM, everyone having an itinerary, everyone having terms and conditions — then the consumer is going to feel a little more comfortable.
Jenn Lee: I think that actually makes a ton of sense. And you know what just came to mind? It’s like the Apple Store, right? When you walk into the Apple Store, you know exactly what you’re going to get. There’s going to be shiny stuff everywhere, it’s all very expensive, and someone who’s 22 might come by to help you — but that’s the experience you have. And they’re all the same. They might change their look a little bit, but all those stores are almost identical.
And also — they’re all called Apple. When you go to Chick-fil-A, it’s Chick-fil-A. When you go to Burger King, it’s Burger King. When you go to Dillard’s, it’s Dillard’s. It’s not “Jim’s Chicken Place — a Chick-fil-A franchise.”
Andy Ogg: Right, exactly. So there’s inconsistency when there’s not consistency. And when there’s not consistency, there is the unknown. I’m going to challenge everyone listening — yourself included — is there any profession out there where you really have no idea how to work with them?
For the most part, you know you’re going to pay a CPA, you know you’re going to bring in a bunch of paperwork. You know when you work with a lawyer that they’re going to charge you a lot of money and hopefully you get something in return. When you get your haircut, someone’s going to greet you, they’re going to put you in a chair — the scissors may change, the shampoo may change, but the experience stays the same.
The travel advisor world is completely different.
Jenn Lee: Completely different. Really. Because you’ve got Karen down the street who’s a part-time agent who just does it for her friends and family. Then you’ve got Veronica across the road who’s a million-dollar agent selling luxury river cruises. And you can still do it part time — but Andy, think about it. If you work with a travel advisor and you tell your friend who lives in a completely different state, “you should connect with your local travel advisor” — maybe you’ve told them, “yeah, they don’t charge me a fee, they send me this amazing itinerary.” But when they call this other advisor, maybe that one charges fees, doesn’t take phone calls, only sells cruises. There are just so many different business models.
And with so many niches in our industry, for years and years everyone’s been told to niche down. Get really good at that niche. And that’s still obviously powerful. But under the franchise model — you can be the specialist of that niche inside the franchise.
Andy Ogg: Is that kind of what I’m getting?
Jenn Lee: Yeah, yeah. I mean, I still believe in that. It’s the same thing with email segmentation, right? You can send your newsletter to everybody in your database and that’s perfectly fine. But if you really want to talk about river cruising and you want a message that’s about river cruising, send it to those you’ve already had a proactive conversation with — those who said, “Yeah, someday I’d love to do river cruising.” So it’s about segmenting.
And the niche is perfectly fine. We have a lot of advisors at TPI that — I’m telling you, the 1099s we sent out last year, Andy, just tell you: travel is amazing. We had some people with, I’m not joking you, million-dollar 1099s. And some of them sell just cruises, some just sell luxury, some just do certain things. And that is fine. But if somebody calls them and they only sell cruises, we tell our advisors — connect with someone. If all-inclusives aren’t your jam, or Japan or Asia isn’t your specialty, connect with another TPI advisor. Make sure you’re still taking care of the customer by passing them to somebody else who can do it right.
So I guess — I don’t want this to be a commercial about Vacation Planners or TPI — but it’s more about: guys, this is where we are in the industry. People are desperate to travel. They’re desperate to travel. But they don’t know how to work with an advisor. And some of the reason is because of the inconsistency. The second reason is because you’re not out there.
And I got real fired up. I got a link today from somebody who sent me a link to a TV station interview where the anchor was talking about a travel advisor — and then they were like, “Yeah, here’s how you use a travel advisor. They can give you tips and find you deals, and then you can just book it direct.” What? Wow, wow, wow.
Now, I’m not going to say the TV station was wrong. What I’m going to say is the TV station doesn’t understand what they were saying. You know why? Because they don’t know how travel advisors get paid. That’s the disconnect right there.
So we had a mission. I wonder how many people watched that show and went, “Oh, well, that’s a home run.” And I bet that travel advisor who watched that show was like, “Oh, exactly.” Because we don’t do a good job as a whole — and I’m making very general statements — we don’t do a good job as a whole educating the consumer on what it’s like to work with a travel advisor. And you don’t have to charge fees. That’s okay. You don’t have to be full time. That’s okay. But there should be some consistency, and we should be pitching the media.
Andy Ogg: Jenn, isn’t it irritating to you when you watch the news and see the headlines? Let’s use the Mexico example. That happened a couple of weeks ago when we’re recording this. That was going. And my wife was telling me what was happening — I can’t see very well — and she’s like, “It’s bad. There are cars on fire in the middle of the Malecón. The airport looks like it’s under attack.” And then literally the next day there was nothing. Like, what was it? Did the cartel just throw a temper tantrum?
Jenn Lee: They did. And we actually have an advisor who lives in Puerto Vallarta who sent us a video from his patio on the very day when you could see the fires. And the next day everything was fine — they never even lost electricity.
But my point is the travel advisor community together has an opportunity to write the narrative that we want people to hear. And until we do it — as travel advisors individually and as agency owners — someone else will. So if we don’t do it, somebody else will.
And that goes back to pitching your local media, which was actually a webinar I just did a couple of days ago. If you’re listening to this and wondering when — it was April 9th. You can find it on our YouTube and our website. Really good content about how to pitch your local media. They are desperate for the local travel advisor or agency owner to come to them and add to the story.
I’m always on a mission to help advisors not just understand their value, but get out there and start being proactive. Right now you see on Facebook people talking about, “Oh, you know, the Europeans don’t like us, they don’t want us over there.” I just spent a month in France — which normally, from the rumors I used to hear as a child, French people don’t like Americans. It’s not true. They were so excited. So the media is going to take over and steal our business right from underneath us — because we’re letting our bias from the assumptions we’re reading and seeing dictate whether or not we help people with the facts.
Because you can never say it’s safe to go somewhere, whether it is or not. That’s not your role. Your role is to produce the facts, share the facts, listen with empathy, and give alternative suggestions. I had an advisor telling me someone was canceling a trip — it had nothing to do with Europe or the Middle East, it wasn’t anywhere near the Middle East. The advisor actually pulled out a map and showed the client, and she actually helped that client still go on vacation. That’s the goal. It’s not about saving your booking. It’s about helping people get out of their homes and go on vacation.
Andy Ogg: So if an agent is listening to this right now and they’re going, “Man, how do I get started pitching a local news station?” — do they just reach out to the station itself? Is there a process?
Jenn Lee: I have a five-step email formula. But first, a little homework. Find the local station in your community that brings in local people — the one that covers the new bakery that just opened, the one interviewing people at the airport, the one with reporters out and about whenever there’s a national story. Find that news station.
Then the second thing you do is find the reporters that are out there with the microphone doing all of that, and just start following them on Facebook. You can even send them a Facebook message.
Then I have a five-step email formula that’s super simple on how to pitch them. After the webinar I mentioned, I break it all down — it’s very easy. You find the right station, you start following the reporters, you pick up the phone and you call the news station and you say, “Hey, I’m a viewer of your morning news program on Fox 35, and I noticed you guys are talking a lot about gas prices and how they’re affecting people’s summer vacation plans or spring break travel. Who’s the segment producer or executive producer I should connect with? I own a travel agency and I’ve got some information I think we could share with your audience together.” And they’ll give you the email. Pretty straightforward.
Andy Ogg: Yeah, it’s very straightforward. It’s not hard at all. And you know what — think about it. You might spend $100 on Facebook promoting your agency to a select list of neighbors you don’t even know. This is free. You can go on the news and reach tens of thousands of people watching at that moment. That’s a great way to cast a really wide net.
Jenn Lee: Absolutely. And what’s interesting is — it’s not that all of a sudden your phone’s going to ring off the hook, but they’ll put your website on air. But think about it. Let’s just say they come out to your house or invite you into the studio, or do a Zoom interview that same day. All you have to do is make sure your teeth are brushed and you don’t have any broccoli in them. But you say, “Hey, I’m so excited to share the three things we’re chatting with our customers about to help them through spring break travel.”
You post ahead of time. You take a picture while you’re doing it. You post afterwards. You put it in your email newsletter. You make a couple of graphics out of it. You write a blog about it. You do all of this from that one hit. Now all of a sudden people are seeing it over and over again — because they always send you a video link, so now you have a video link on your website. It’s not hard. You are now a travel expert because you were just on the news.
Andy Ogg: Exactly. There’s a whole bunch of stuff you can do with this — it’s one piece of content, a whole bunch of marketing. But you hit the nail on the head: it’s now validated because you were on the news. You are the travel expert. Because the news wouldn’t interview someone who’s not an expert. You know who the news interviews? The person that pitches them.
That makes so much sense. And I think — real quickly — that webinar was so great. In the description of this video, wherever you’re watching, I’m going to also include a link to that webinar. So if you want to watch that after this chat, just click that link and it’ll take you right to Jenn’s presentation.
Jenn Lee: Yeah! And I get pretty excited on it, just like I am now. Andy, I think there’s a lot that can be taken from this. The overwhelming look of the travel advisor today is so different. And I do think that brick-and-mortar effect you mentioned earlier has a lot of fuel in the fire — because it is completely different.
I mean, we haven’t used an advisor in a minute. We just had our third kid. But when we talked to the last one, they did charge a service fee, a planning fee. And I guess on my end, I’m like, okay — I also know how they make their money. So they found a way to do well.
And I also look at it from the advisor front — that poor advisor who helped that reporter. That advisor probably spent hours preparing a plan, and the reporter is like, “Oh, look — click, click, click.” No commission paid to that agent. They did all the work for free.
You don’t pay a plumber to come look at the pipe. You pay for them to come fix the pipe. And if they do come out for a diagnostic, it’s usually a charge — because they know their time is valuable.
Andy Ogg: Yeah. So I’m just looking at it from a different side of the coin. Instead of us getting angry at the consumer — and I see it all the time on our Facebook groups: “Oh my God, I just spent four hours putting together this quote, sent it over, and then they ghosted me. And now I see that they’re on this vacation I planned for them” — everyone’s like, “They’re not worth your time.”
And I’m like, you know what? Ask yourself — man in the mirror moment. Did you go through the sales process? Did you explain to them how this works? Did you use the right words? As opposed to, “When you book with me” — which is transactional — you should say things like, “When you hire our agency, here are some of the value-adds that you receive along with us. And by the way, I do have a cancellation fee, a change modification fee.” This is stuff I talk about all the time.
Jenn Lee: It’s all about creating a consistency so that the consumer can settle in. And Andy, we hear this all the time, and I’m sure you do as well — advisors who start charging fees might be motivated because they don’t want tire kickers anymore. But what they’ve found out is they’ve elevated themselves internally as well. Now they feel a little more pride in what they do, so they’re a little more specific in their actions. And when you’re more specific in your actions, you’re more confident. And confidence is the best sales tool you have.
Andy Ogg: Yeah, I completely agree. And you know, it goes back to something I talked about in my last TPN chat — AI, right? AI is growing so fast. Do you remember the iPod?
Jenn Lee: Yeah.
Andy Ogg: Do you want an iPod today? I’ve got some phenomenal DVDs I’m going to ship you in the mail. Do you even have a DVD player anymore?
Jenn Lee: I think I have a CD player in my old Lexus.
Andy Ogg: Hey, that’s it — keep that around. That’s a relic. Make some money on that thing.
But you know, AI is moving so fast. No one knows what it’s going to do. And you see this transactional situation happening where people are going, “Oh, I can book a whole trip on ChatGPT,” whoop, whoop, whoop. But the one thing I really want to nail in with every single travel advisor watching this is: no one is going to pick up that phone when a problem happens.
And I think that is such a valuable lesson I learned through COVID. Our business — we work with host agencies, suppliers, travel agents. Our business was gone the first two weeks of COVID. Gone. And we sat and we worked for free, taking no money that entire year, because we knew there was an end in sight and we wanted to stand with our clients. And agents did the same thing.
Jenn Lee: Agents worked harder than ever. Canceling, rebooking, canceling, rebooking, canceling, rebooking. They didn’t make a single penny. And they showed their wit, their grit, and their ability to stand by their product. And I think that is such a cool thing that the advisor today has over any technology, over any AI bot.
They are a person with critical thinking ability. If you show up at a hotel that — with no notice — is under renovation from a pipe bursting the night before, the agent is going to be able to bounce and figure out a solution for you quickly. And it’s a phone number you can call. So you can go down the street to the bar, have a beer, and — ding, ding, ding — you’ve got a place to stay tonight. That’s the power of the advisor today. And I think it will forever be that way.
Andy Ogg: Yeah, absolutely. And I’d also say something else that’s already happening. And I bet you’re feeling it yourself — people are not trusting AI, right?
Jenn Lee: So like the videos especially, right? You’re seeing it all the time — “That was an AI video? It doesn’t look like an AI video.” So now you’re not trusting what you’re seeing, which also means you’re not going to trust what you read.
And I was at a conference last year and there was the president of Expedia, Booking.com, Reddit — a whole bunch of them up there. And they’re all like, “Yeah, now we realize that the clients coming to our websites to book, they’re looking for reviews. And now they’re not even trusting the reviews. They actually want to talk to somebody they know who has stayed there.”
And I kid you not, Andy, I sat there and they’re like, “We don’t know what to do.” And I’m like — it’s called a travel advisor. I’m in the audience, I’m like one of the only agency people at this conference, and I’m thinking, “It’s a travel advisor.” Of course we’re going to go back to that human. We’ll never leave the human interaction as long as we’re human. As long as we’re on this earth as humans, we’re going to crave human interaction.
That’s why we want people to travel. That’s why they really do want to talk to somebody they trust — someone who knows who they are, what their quirks are. It’s not just saving the day. It’s actually creating the right experience for the time you’re going to be away.
Andy Ogg: Time and money — it doesn’t matter how much or how little — you want the greatest return on that investment. We just welcomed our third baby. She’s almost two in July. And obviously, with me being blind, my wife carries a lot of the weight in our family. She’s the protector, the guide. She opens the door, makes sure we find everything, can see the room numbers. Sue carries a lot.
And we’ve been talking about needing to get on a trip. We want to go so many places. And we won’t book it without a travel advisor — because of my situation with my disability and how much it takes for us to move as a family of five. There’s no way I’m doing this without a phone number to call when something goes wrong.
Jenn Lee: Exactly. And without a trusted person. And you know, most people listening to this are in the travel industry, and you’re probably nodding your head right now. But it doesn’t do you any good to say that internally or in your home. You’ve got to show up. You’ve got to get out of your house. That’s why our Vacation Planners franchisees are loving what we’re doing — because they’re getting out of their houses.
They’re able to finally put together that big group they’ve always wanted to do. They’re able to communicate in their community that they own a travel agency — “I own a travel agency in Lake Mary,” whatever. And because we just have this desire in this industry to help people travel — because that’s really where world peace is going to come from.
I don’t care what side of the aisle you’re on — it’s not going to come from anything else but those of us connecting the world together through travel. So it’s a ministry, it’s a passion project for almost everyone who’s in it. It has to be.
Andy Ogg: And to your point — you have to really love what you do and who you serve to do some of the things that our advisor community has to do. So kudos to them. Not all heroes wear capes, as ASTA likes to say. And I agree with that.
That’s really awesome. And I completely agree. I love these talks. I was thinking before we hopped on — I came into this industry, I bought into the family business about 11 years ago.
Jenn Lee: I know! And you know what’s so funny? I remember — I think it was Cruise World — the first time I went to a big conference. I remember meeting you, that was about 10 years ago. And we both kind of came in around the same time.
Andy Ogg: Isn’t that wild?
Jenn Lee: It’s crazy. I love it. And I had very different hair. Those of you watching — I used to have big, blonde, curly hair.
Andy Ogg: I remember. I remember seeing you. And I think you had hair too, Andy.
Jenn Lee: I did have hair back then. Not much, but I did have some. I still have patches here and there, but I keep it real tight now.
Jenn Lee: High and tight. I love it.
Andy Ogg: So it’s a great industry. I’m so proud. I wrote a love letter to the industry during COVID — I was motivated when I was talking to a call center rep who just started crying because people were screaming at her all day. I was like, “People, stop.” It was just rough. We had advisors with burner phones — one said NCL, one said Royal Caribbean, one said Sandals or whatever — and they were just on hold on all these different phones because there weren’t enough hours in the day to stay on hold with Royal Caribbean and NCL at the same time.
Jenn Lee: Boy, boy, boy. We are an industry that knows resilience. Resilience doesn’t know how to quit. We’re proud to be part of it, for sure.
Andy Ogg: That’s so cool. Well, before we wrap this thing up — is there anything else you want to chat about today?
Jenn Lee: I think it’s — pay attention to how you present yourself. You’re representing not just yourself; you’re representing the entire industry. And the travel industry represents almost 11% of America’s gross national product. It is the largest industry from an impact standpoint that our country has.
So don’t think about just yourself. Think about how everything you say and do represents the industry. And if you do a really good job, you’ve given other advisors a chance to do a really good job for other people. And of course, you can make really, really good money in the entrepreneurial space.
And the entrepreneurial world can be a lonely world. So make sure you’re connected with a great community — whether it be a host agency or a franchise. Be part of a community. Don’t do it on your own. I don’t understand these people who say, “I’m independent and I’m proud of it.” I’m like, I’m so sorry for you. I don’t understand why you want to be alone — but whatever makes it work for you.
Andy Ogg: Well, I appreciate your time today, Jenn. This was super duper fun. Again, Andy Ogg — you can check out TravelProfessionalNews.com, FindAHostTravelAgency.com, and our last site is HomeBasedTravelAgent.com. Jenn, with Travel Planners International and Vacation Planners — both great options for those agents looking to find a real partner.
And I have a question before you go — are you guys still using the “rock star” word?
Jenn Lee: Oh, yeah. We came up with Rockstar — wait, did you try to get rid of that?
Andy Ogg: No, no! I always thought that was a great thing. We still refer to everybody as a rock star. And quite frankly, travel agents rock. Adolfo Perez and I used to argue all the time — he’s got the tattoo. But I swear I came up with it before he did. He and I used to arm wrestle all the time. But yes — Rock Star. Because we want you to look like a rock star to your clients.
Jenn Lee: That’s fantastic. Well, Jenn, I appreciate you. Thank you for the time today.
Andy Ogg: Back at you.
Interview conducted by Andy Ogg, Travel Professional News. Guest: Jenn Lee, President — Travel Planners International & Vacation Planners Franchise.
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ARC data highlights rising agency air ticket sales as SNAP simplifies booking for Travel Leaders…
Enhanced program designed to help top advisors scale larger, more profitable travel businesses NEW…