Press Releases River Cruising

Scenic Hires Industry Veteran Shary Dyer as VP of Business Development & Strategic Partnerships


Boston, MA, April 2017 – Shary Dyer, CTIE, is joining the Scenic family of brands as the Vice President of Business Development & Strategic Partnerships. “As we continue our strategic growth in the US market, the appointment of Shary Dyer is very exciting for the Scenic family of brands,” offered Joni Rein, Scenic VP of Sales & Marketing. “Her extensive background will allow us to further our commitment to our travel agent partners.” Shary will be based out of Scenic’s Boston office and can be reached at [email protected].


Shary comes to Scenic with almost 30 years of travel industry experience, beginning in the offices of Carlson Wagonlit Travel and most recently as VP Strategic Partnerships/Agency Acquisitions for Travel Leaders Group, where she added $1.3 billion to TLG divisions during her five-year tenure. Other very successful positions include VP National Sales for Signature and Sales and Business Development Executive with American Express.


“I am so honored to join Scenic’s Family of Brands – Scenic Luxury Cruises & Tours, Emerald Waterways and the world’s first Discovery Yacht, Scenic Eclipse,” states Ms. Dyer. “I am looking forward to helping to define and oversee the creative sales development and strategies to meet the goals of the Scenic Brands and help drive the US market towards even greater success. Having worked with esteemed consortia groups throughout my career, I look to forging new relationships and strengthen our current partnerships –working collectively with the agent community to bring the best experience to our mutual clientele.”


Scenic Luxury Cruises & Tours’ Family of Brands has grown over its 30-year history to include award-winning, all-inclusive escorted tours; two award-winning river cruise lines – Scenic and Emerald Waterways; and, in 2018, the World’s First Discovery Yacht – Scenic Eclipse.


Additional information on these and other cruises, brochures, and reservations can be obtained via travel agents or; phone (844) 788-7985; or e-mail: [email protected].