Cruising Press Releases

Norwegian Cruise Line Introduces CruiseFirst Program

Norwegian Cruise Line Introduces CruiseFirst Program

– Company Delivers Incredible Value and Flexibility to Guests and Travel Partners Looking to Get Away in 2021 and Beyond – 

– Travel Partners Receive Wave Season $50 Bonus for Every CruiseFirst Certificate Sold –


MIAMI (Dec. 7, 2020) – Norwegian Cruise Line, the innovator in global cruise travel with a 53-year history of breaking boundaries, launched CruiseFirst, a value-add program offering guests both increased flexibility and additional savings when booking their dream cruise vacation in 2021 and beyond.


CruiseFirst certificates will allow guests to receive a $300 value coupon for the cost of $150, where they have three years from purchase date to apply their certificate to any new reservation across NCL’s award-winning 17-ship fleet, visiting more than 300 destinations worldwide. CruiseFirst certificates are combinable with nearly all public promotions including our currently running bestselling deal of the year: 30% off a voyage on any ship plus all five Free at Sea offers including free open bar, free specialty dining, free shore excursions credits, free WiFi and discounted rates for friends and family– a value of more than $2,900.


From Jan. 1, 2021 to March 31, 2021, to provide additional support to travel partners, advisors will receive a Wave season $50 gift card bonus on the purchase of each CruiseFirst certificate. Advisors will also receive full commission on the reservation of the new booking made using the CruiseFirst certificate. Commissions will be paid based on NCL’s standard commission policy.


“In advance of ‘Week of You’, our most robust travel partner initiative ever launched and in anticipation of our highly-awaited comeback to cruising, we created a program that places immediate revenue in the hands of our travel advisors while creating value for their clients,” said Katina Athanasiou, chief sales officer at Norwegian Cruise Line. “This is why we’re pulling out all the stops to help our partners be at their best entering 2021 and together, be better prepared to have a successful Wave season.”


Norwegian Cruise Line’s “Week of You” taking place Dec. 7 to 11, 2020, will feature a complimentary five-day series of curated virtual events designed to inspire and support travel advisors. To register and learn more about Norwegian Cruise Line’s “Week of You” and its full schedule of events and guest speakers, visit
Guests and travel partners can purchase CruiseFirst certificates by calling 888-NCL-CRUISE (625-2784).A maximum of ten coupons may be purchased per person with one coupon valid per booking reservation made. Voyage date must be more than 120 days from original purchase date. For more information on the CruiseFirst program, please visit


For more information about Norwegian Cruise Line ships and their itineraries, or to book a cruise, please contact a travel professional, call 888-NCL-CRUISE (625-2784) or visit



About Norwegian Cruise Line

As the innovator in global cruise travel, Norwegian Cruise Line has been breaking the boundaries of traditional cruising for 53 years. Most notably, the cruise line revolutionized the industry by offering guests the freedom and flexibility to design their ideal vacation on their preferred schedule with no assigned dining and entertainment times and no formal dress codes. Today, its fleet of 17 contemporary ships sail to over 300 of the world’s most desirable destinations, including Great Stirrup Cay, the company’s private island in the Bahamas and its resort destination Harvest Caye in Belize. Norwegian Cruise Line not only provides superior guest service from land to sea, but also offers a wide variety of award-winning entertainment and dining options as well as a range of accommodations across the fleet, including solo-traveler staterooms, mini-suites, spa-suites and The Haven by Norwegian®, the company’s ship-within-a-ship concept. For additional information or to book a cruise, contact a travel professional, call 888-NCL-CRUISE (625-2784) or visit For the latest news and exclusive content, visit the media center and follow Norwegian Cruise line on Facebook, Instagram and YouTube @NorwegianCruiseLine; and Twitter and Snapchat @CruiseNorwegian.