Host Agency Press Releases

Cruise Planners Unveils New SMS Texting Tools for Travel Advisors to Automate Communication

Cruise Planners Unveils New SMS Texting Tools

CORAL SPRINGS, Fla. July 20, 2022 – Cruise Planners is taking the lead again when it comes to mobile technology in the franchise travel space by launching their newest tool: an automated SMS texting program that will allow travel advisors to send various marketing communications and travel updates to their customers via text message including:


  • Cruise Sheets
  • Tour Sheets
  • Resort Sheets
  • Trip Summaries
  • Idea Buckets for trip planning
  • Group Proposals
  • Group Communications
  • Important Reservation Reminders such as Final Payment Due
  • Reservation Updates
  • Reservation Invoices


This will ensure clients receive updated information as soon as it becomes available and will facilitate a smoother travel experience. Many of the texts are full automated which means the advisors do not have to remember to send important reminders. Clients will have the ability to subscribe to the SMS program in several ways on their travel advisor’s personal website and also via Cruise Planner’s corporate website, when opting into enewsletters.


“We know that 98% of text messages are read within the first 10 minutes. In a world where everyone is time crunched, we know that this new SMS texting tool will help ensure important information is reviewed by our advisor’s clients, helping them close the sale much quicker or providing valuable information.  Our technology team consistently churns out new ideas and programs to streamline the process for our clients and advisors and this is the natural next step in our already robust technology programs,” said Michelle Fee, CEO and founder of Cruise Planners.


Each text message includes the advisor’s contact information allowing clients who may need additional help to easily contact their agent if they have any further questions. In addition, nearly all text messages are fully customizable by the travel advisor so they can be personalized.


Company Background

Cruise Planners was founded in 1994 and is the nation’s largest home-based travel agent franchise network. As a leader in the travel franchise industry, Cruise Planners positions a nation-wide network of 2,500 franchise owners for success by providing innovative marketing programs, proprietary and cutting-edge booking and technology tools, as well as professional development and hands-on training with the industry’s top executives. The company continues to be an industry leader and was named the No.1 travel franchise by Entrepreneur magazine for 18 consecutive years and awarded by Franchise Business Review as “Best-In-Category” for 2 years.


Franchise Business Review also ranked Cruise Planners #3 OVERALL on their list of Top 200 Franchises of 2022. Cruise Planners was recently featured in Entrepreneur as one of the top 30 franchise innovators in technology, has been consistently named as one of the Top Women-Owned Businesses by the South Florida Business Journal, is on the Inc. 5000 list as one of the fastest-growing private companies in America, and was recognized as one of the Top Workplaces by the Sun Sentinel.


Visit our website,, for more information or to view the complete list of awards and honors.  For those interested in becoming a franchise owner, please visit