Selling Affinity Group Travel
Written By: Tom Ogg As we have seen with selling travel groups by using group leaders and pied pipers, the way to go…
READY, SET, GROW – How to Leverage Video Marketing to Grow Your Travel Tribe
Written By Cris De Souza, Vice President, Sales & Marketing, Nexion LLC As a travel professional in today’s fast-changing environment, it can be challenging staying…
Get a Clue
Written By: Scott Koepf, Senior Vice President of Sales, Avoya Travel Many of you may still think the whole purpose of learning…
Interview: Tech JUST for Travel Professionals
Interview By: Andy Ogg – Editor for Travel Professional NEWS Interviewing: John Ische, President, Trisept Solutions Thank you for taking the time today…
Interview: Agent DNA from Passport Online
Interview By: Joanie Ogg, Co Founder & Editor for Travel Professional NEWS Interviewing: Marilyn Macallair, Vice President Business Development First and foremost, thank you…
Customer Loyalty Techniques
Written By: Joanie Ogg CTC, MCC A recent situation where I was victim of identity theft prompted me to write this month’s article…
Marketing Strategies to Reach Group Leaders
Written By: Tom Ogg Finding, romancing and working with group leaders can be challenging if you have not narrowed your UVP to a…
Entrepreneurship – Five Truths of Being Your Own Boss
Written By: Andy Ogg – Editor for Travel Professional NEWS Working for yourself can be one of the most liberating, freeing and…
READY, SET, GROW – Power of Partnerships: Cross Marketing to Double Your Exposure
Written By: Jackie Friedman, President, Nexion LLC We’ve all heard the term, “If you scratch my back, I’ll scratch yours.” This concept certainly rings true in…
Marketing to Group Leaders – Your Product Presentation
Written By: Tom Ogg Your Unique Value Proposition, or UVP It all starts with your UVP. Your UVP is the reason that group leaders…