Paris Tops Civitatis’ Record-Breaking Easter Sales for 2024
Madrid, Spain, 11 April 2024: Civitatis, the leading technological platform for booking Spanish-speaking activities, day trips, guided tours, and excursions worldwide – both in the B2C and B2B channels – proudly announces its record-breaking Easter sales[1] for the year 2024.
With Paris taking the lead as the most popular destination for Spanish speaking in-destination experiences, Civitatis has witnessed unprecedented growth in bookings and customer engagement compared to the previous year.
This year, Civitatis saw a significant shift in travel preferences, with Paris emerging as the top destination, followed closely by Rome, Oporto, London, and Madrid. This change reflects evolving consumer trends and the desire for immersive cultural experiences.
This success was spread across various product categories, with guided tours, day trips, multi-day excursions, free tours, gastronomic tours, and monument entrance tickets emerging as the top choices among travellers.
Looking at when the experience took place, the Easter weekend proved to be particularly fruitful for Civitatis, with Friday emerging as the best-selling day, accounting for over 15% of all Easter period sales.
Furthermore, the B2B sales channel witnessed significant traction, with New York City coming close to the top again. This trend indicates that Spanish language travellers – be they from Spain, Latin America or even the United States – have overcome the “fear of travel” induced by the pandemic and are once again opting for more long-haul trips.
“We are thrilled to announce Civitatis’ best-ever Easter performance, with Paris leading the pack in 2024,” said Enrique Espinel, COO at Civitatis. “This wonderful achievement is a testament to our team’s dedication and the trust placed in us by Spanish speaking travellers worldwide, whether they are from Spain, Latin America, hispanic United States residents and citizens, or living as expats somewhere else. We are proud to see our platform’s continuous growth trajectory and remain committed to offering unparalleled experiences to our customers.”
- Guided tours, day trips, multi-day excursions, free tours, gastronomic tours, and monument entrance tickets saw remarkable success with Spanish speaking travellers.
- Easter weekend thrived for Civitatis, with Friday being the top-selling day, representing over 15% of all Easter sales.
- The B2B sales channel saw New York City close to the top, suggesting renewed interest in long-haul trips post-pandemic.