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A Shift in Travel Insurance Demographics – What it Means for Your Customers

Written By: Megan Moncrief, Chief Marketing Officer – Tin Leg Travel Insurance



The COVID-19 pandemic has completely shaken up the travel industry for virtually every traveler worldwide. In addition to impacting travel during the pandemic over the past six months, the impact of COVID-19 has led to a shift in how people in all age groups look at future travel, throughout the rest of 2020 and beyond.


At Tin Leg Travel Insurance, we know travel agents spend a significant amount of time helping their customers plan and put together the perfect trip. However, we also understand that travelers are facing more challenges than ever before, leading to more cancellations as travelers attempt to recoup their losses and more refunds from travel agents.


Tin Leg has six travel insurance policies that are designed to provide coverage for the most common traveler concerns. Our policies can help travel agents fit travelers of all ages with the best policy for their trip to help them save money in case the unexpected happens.


Who is buying the most travel insurance?

In a typical year, travelers above the age of 60 buy the most travel insurance. Since the start of 2019, these travelers have accounted for more than 40% of all travel insurance policies sold, according to data from Squaremouth, Tin Leg’s parent company.


However, due to increased health risks related to COVID-19, many travelers in this demographic have been reluctant to resume traveling, while more younger travelers have shown a willingness to continue with their travel plans. Travelers above 60 now account for just 23% of travel insurance policies sold. For your customers, this means a wider range of travelers may be looking for travel insurance to cover their next trip.


What travel insurance benefits are most important?

Most travelers who buy travel insurance policies are interested in two key benefits: Trip Cancellation in the event they can’t take their trip, and Emergency Medical in case they need medical treatment while they are traveling. All of Tin Leg’s policies can include these benefits for your travelers.


The Trip Cancellation benefit is designed to cover 100% of a traveler’s prepaid and non-refundable trip expenses in the event they are forced to cancel their trip for a covered reason, such as an illness, injury, or severe weather. Tin Leg is one of the few travel insurance providers that offers Trip Cancellation coverage for illness due to the coronavirus. This benefit can be triggered in the event a traveler contracts the virus or cannot travel because they are quarantined.


The Emergency Medical benefit covers treatment for an unexpected illness or injury while traveling. Similar to the Trip Cancellation benefit within Tin Leg policies, this benefit can also cover travelers who contract the virus during their trip.


All of Tin Leg’s travel insurance policies are comprehensive, and are built to cover traveler’s main concerns. In addition to the Trip Cancellation and Emergency Medical benefits, Tin Leg travel insurance policies can also provide coverage for medical evacuations, travel delays, and lost or delayed luggage.


Why buy travel insurance?

During these unprecedented times, travelers are more concerned than they’ve ever been about an unforeseen event impacting their trip. As travel bounces back, we expect travel insurance to be in high demand, especially as travelers who have already been impacted rebook their trips and want peace of mind.


At Tin Leg, we are dedicated to our travelers and our travel partners. We never want our customers to pay for a policy that can’t cover their main concerns, and we want to provide coverage to help our agents retain their earnings in the event travel shuts down again. Tin Leg agents with customers who are already looking into insuring a trip will earn 30% on all Tin Leg sales, and 20% on any other provider sold through Our policies can offer financial protection if the unexpected occurs, such as an illness forcing them to cancel or a medical emergency during their trip.