November 26, 2024 – Travel agents from the US and Canada joined G Adventures for the most epic travel agent experience the small group adventure tour operator has ever run – like, ever – as they headed off to Rogers Centre in Toronto to watch global phenomenon Taylor Swift on her sold-out tour, ‘The Eras Tour’.
The lucky winners included agents from Travel Leaders, Envoyage, Signature Travel and Travel Savers who have been booking their hearts out since January in hopes of earning a ticket to the hottest concert of the decade. In addition, G Adventures’ auctioned off two additional tickets earlier this month, with all proceeds benefiting non-profit partner Planeterra, which raised over $8500. In total, 78 top sellers from across the globe have now danced it out as part of G Adventures’ global You Belong With G Experience.
Kara Lucchesi, global purpose specialist for G Adventures, who hosted the agents in Toronto, says it was an incredible experience to creatively reward the company’s top selling and most deserving travel agents from the US and Canada.
“Being together at the Taylor Swift Eras tour in Toronto was an unforgettable experience for all of us. Along with 49,000 other Swifties, we sang and danced our hearts out. Among the whole crowd I can say for certain we were the loudest, and had the most style. We’re all about community here at G Adventures, and this sense of belonging was brought to life for each one of us through this shared experience,” says Lucchesi.
Recognizing the same sense of community and camaraderie in Taylor Swift’s fan base as G Adventures’ own community of agents and travelers, tickets were awarded to the top sellers in each of G Adventures’ key markets. There were five extra global wildcard tickets handed out to entrants who demonstrated why they also ‘Belong with G’ and two “bonus” Toronto tickets that were bid on last week via the silent auction benefiting Planeterra.
Jeremy Brady, director of sales for US and Latin America at G Adventures added: “We are incredibly proud of the winning agents for their dedication to sharing our vision of changing lives through travel. I am filled with gratitude for the opportunity to have shared this extraordinary experience with our travel advisors. The You Belong with G Experience embodied what we are all about at G and brought our community closer together. We love creating win-win events like this for our agents, and can’t wait to share what’s next!”
About G Adventures
Founded in 1990 by social entrepreneur Bruce Poon Tip, G Adventures is the pioneer of community tourism and leader in small group travel, offering more than 750 life-changing trips in 100 countries on all seven continents. G Adventures’ award-winning trips support communities, giving travelers meaningful exchanges with local people, cultures, landscapes and wildlife, while offering them the freedom and flexibility to explore on their own. G Adventures’ responsible approach to travel is demonstrated through its ‘G for Good’ social impact commitments, which include travel guidelines for children, wildlife and Indigenous people. The operator also has more than 100 community tourism projects built into its trips around the world, developed together with its non-profit partner, Planeterra, which was also founded by Bruce Poon Tip. In 2018, G Adventures was the first travel company to introduce an industry-leading ‘Ripple Score’ assessment which measures how many of a traveler’s dollars stay in the local economy, and in 2023 it announced its Trees for Days initiative which supports local environments and communities through tree-planting, with one tree per G Adventures’ traveler being planted per day. For more information on G Adventures, please visit www.gadventures.com.