Press Releases River Cruising

Viking Announces Sponsorship of New Downton Abbey Exhibition


Downton Abbey: The Exhibition Makes its North American Debut Tomorrow in New York City



Los Angeles (November 17, 2017) – Viking® ( today announced it has signed on as presenting sponsor of Downton Abbey: The Exhibition, which will make its North American debut tomorrow in New York City, giving guests a chance to experience an up-close and personal look at the history, fashion and culture of post-Edwardian England – as well as the iconic country home – that were featured in the Emmy® Award-winning series. Viking became a household name with its sponsorship of the celebrated series MASTERPIECE during the years Downton Abbey aired on PBS, and this new partnership builds on the company’s continued commitment to enriching cultural programming. Viking’s current and past partnerships include Highclere Castle, the real Downton Abbey; National Geographic and its first fully scripted global anthology series, “Genius;” the Los Angeles Philharmonic at The Hollywood Bowl; The Metropolitan Opera; the BBC; Oslo’s the Munch Museum; St. Petersburg’s Mariinsky Theatre; and others. The limited engagement exhibition opens in Manhattan on November 18 and will run through April 9, 2018.


“Our guests are curious explorers who enjoy being immersed in the cultures of the world, and many of them first learned about Viking and our destination-focused small ship cruises while watching Downton Abbey,” said Richard Marnell, Senior Vice President of Marketing for Viking. “We are pleased to partner with this enriching new exhibition as a natural extension of our longstanding relationship with MASTERPIECE, Highclere Castle and the Carnarvon family.”


Viking, a national sponsor of MASTERPIECE since 2011, also offers its guests a Privileged Access experience at Highclere Castle, the setting of the popular series. The Oxford & Highclere Castle pre- or post- trip extension is available for guests on select river and ocean cruise itineraries. The Privileged Access extension was co-created by Karine Hagen, Viking’s Senior Vice President, with her dear friends and owners of the iconic home, the Earl and Countess of Carnarvon. The extension provides guests with an exclusive three-day experience in the rolling hills of England’s countryside with a champagne welcome and tours of the estate. Speaking about the Oxford & Highclere Castle extension, Lady Carnarvon said, “Through my long friendship with Karine, I am delighted to welcome Viking guests here for special tours, and I hope to meet many more of them in the future.”


Created by NBCUniversal International Studios, Downton Abbey: The Exhibition is the first-ever fully immersive experience set inside the world of the multi award-winning global television phenomenon. Visitors will be transported on an incredible journey through the grand home of Downton Abbey as the exhibition peers into the world of the Crawleys and those that served them below stairs. From Mrs. Patmore’s hectic kitchen and the gossip-fueled servants’ quarters, to the family’s glamorous dining room and Lady Mary’s bedroom, fans will get the chance to walk through some of the series’ most recognizable and beloved sets and more than 50 of the show’s official costumes worn by their favorite actors.


“We are delighted that Viking has chosen to extend its long running partnership with the Downton Abbey brand via our new touring exhibition,” said Dominic Burns, Senior Vice President of Brand Management for NBCUniversal International Studios. “Viking’s commitment to excellence and quality of service is perfectly aligned with the experience that we hope to deliver to our visitors. The strong association between the two brands will be further enhanced during our stay in New York.”


The highly-anticipated multi-city tour will open its doors at 218 W 57th Street (between Broadway and 7th Ave) in New York City for a limited engagement before traveling throughout the U.S. Tickets are available to purchase at The exhibition will open daily between 10am and 8pm, including on holidays. VIP packages and private hire options are also available. Additional U.S. locations will be announced at a later date.


Fans of Downton Abbey also have an opportunity to experience Highclere Castle in their own homes by purchasing “At Home at Highclere: Entertaining at the Real Downton Abbey,” available on Amazon here. In her newest book about the history of her husband’s ancestral home, Lady Fiona Carnarvon invites readers inside Highclere Castle and shares family recipes and stories, while also describing how to entertain in the style of a stately English country house: from the etiquette of the invitation and proper attire, to correct seating arrangements and table-setting.

The Viking Difference

Designed for discerning travelers, Viking offers guests “the thinking person’s cruise” as an alternative to mainstream cruises. The Viking Difference is providing guests with extraordinarily well-designed cruises that bring them closer to the cultures of the world. Itineraries are designed for maximum time in port, often with late evenings or overnights, so guests can experience local culture at night or evening performances. And only The Viking Way of exploration brings guests itineraries that feature Local Life, Working World and Privileged Access experiences.


In addition, Viking Inclusive Value provides a small ship experience and no nickel-and-diming – with every cruise fare including an exterior stateroom, a complimentary shore excursion in each port of call, all onboard meals, and all port charges and government taxes. Guests also enjoy many complimentary amenities as part of their fare, including: beer and wine with lunch and dinner service; Wi-Fi; and coffee, tea and bottled water available 24 hours a day. Viking’s ocean guests also enjoy additional complimentary amenities, including: alternative restaurant dining, self-service laundry; access to the Thermal Suite in the LivNordic Spa; and 24-hour room service.


Booking Details

From now through November 30, 2017, Viking is offering U.S. residents 2-for-1 cruise fares on select 2017 and 2018 ocean and river cruise itineraries, with additional savings on international air. Call Viking toll free at 1-855-8-VIKING (1-855-884-5464) or contact a travel agent.



About Viking

Viking was founded in 1997 with the purchase of four ships in Russia and is now celebrating its 20th anniversary in 2017 as the leader in river and small ship ocean cruising. Designed for discerning travelers with interests in science, history, culture and cuisine, Chairman Torstein Hagen often says Viking offers guests “the thinking person’s cruise” as an alternative to mainstream cruises. In its first two years of operation, Viking has been rated the #1 ocean cruise line in Travel + Leisure’s 2016 and 2017 “World’s Best” Awards. Viking currently operates a fleet of 63 vessels, offering scenic cruising on rivers and oceans around the world. By 2022 the company will operate eight 930-guest ocean cruise ships and will be the largest small ship ocean cruise line. In addition to the Travel + Leisure honors, Viking has also been honored multiple times on Condé Nast Traveler’s “Gold List” as well as recognized by Cruise Critic as “Best Overall” Small-Mid size ship in the 2017 Cruisers’ Choice Awards, “Best River Cruise Line” and “Best River Itineraries,” with the entire Viking Longships® fleet being named “Best New River Ships” in the website’s Editors’ Picks Awards. For additional information, contact Viking at 1-855-8-VIKING (1-855-884-5464) or visit .