The Campaign Focuses on Everyday Experiences to Engage Guests in Future Travel Inspiration
JUNEAU, AK, March 14th, 2022 – Small ship cruise line, UnCruise Adventures, voted best adventure cruise line, today, announced its 2022 integrated ad campaign to inspire future travelers to break up with the ordinary. The campaign amplifies the success of the brand’s [F]UnCruise adventure ingredient that differentiates them from other small ship operations. From an updated look and feel to exceptional WAVE season offers, the brand delivers what travelers want with small group adventures.
The playful video and ad creatives will appear across online and streaming video, connected TV, digital partnerships, audio, podcast, and social channels, along with key media partners and other targeted ad properties. Continuing into 2022 with travel variables, UnCruise Adventures recognizes people want to come back to life with connections and real moments in travel. The brand campaign invites travelers to create their own breakup with boring moments of self-expression and share them with the hashtag #breakupwithboring in their social media.
“We live and breathe our guest’s experience and believe in the adventures we share with them,” said UnCruise Adventures, CEO, Dan Blanchard. “This campaign celebrates our adventure product and our brand’s strong comeback in 2021 as a small business, now even stronger in 2022. We want to bring ‘break up with boring’ to life. It’s something that reinforces what we believe in and what people experience in our adventures, every single time.”
According to Market Research, the adventure tourism market is expected to grow with a CAGR of 26.7% through 2030, making soft adventure travel among one of the fastest-growing sectors in the market. UnCruise Adventures recognizes the global market and as a leader in small ship adventures, they choose to shift the paradigm, meeting their guests where they are in the market. This encourages them to see everyday events as an inspiration where they can share their own adventures.
The new campaign had a soft roll out last month and will implement more campaign engagement opportunities, video releases, and news throughout 2022. These will connect adventure travelers with a cohesive message that continues to resonate as people increase their travel, much of it in their own back yard with U.S. destinations. UnCruise Adventures is the ultimate travel companion that embodies adventure with a small footprint, breaking away from the ordinary. Break Up with Boring serves as the perfect empowering message for 2022 in an upbeat and uplifting way, when travelers are ready for adventure.
“We want guests to feel confident in their small ship experience and feel supported every step of their journey. We do not just engage in the possibilities of travel; we engage in the realities of future travel. With UnCruise Adventures you’re just one adventure away from breaking up with boring.” said Blanchard.
View a new Break Up with Boring humorous video campaign on the company’s YouTube channel here.
For the latest on the company’s COVID-19 health protocols, please visit https://uncruise.com/pages/covid-travel-updates
Your Health & Wellbeing
To ensure the health and safety of our guests and crew, UnCruise Adventures has implemented a requirement for fully vaccinated cruises and additional safety and sanitary measure onboard all of its vessels. Safe distancing will also be adhered to wherever possible, particularly at check-in and boarding and where not possible, masks will be required. The company’s updated vaccine policy and travel resources can be found on the website uncruise.com.
About UnCruise Adventures
UnCruise Adventures’ is a responsible travel and adventure leader in the small boat industry. They operate boutique yachts and small boats carrying 22-86 guests on voyages in Alaska, Hawaiian Islands, Mexico’s Sea of Cortés, Columbia & Snake Rivers, coastal Washington, Galápagos, Costa Rica, Panama, Belize, and Colombia. UnCruise Adventures was picked as the top adventure cruise line by Cruise Critic. Travel & Leisure readers also named UnCruise Adventures in its World’s Best Awards and its list of top 10 small ship ocean cruise lines three years in a row. UnCruise Adventures is a member of the Adventure Travel Trade Association.