Press Releases Technology

Traveltek Announces Strategic Partnership with Cruise Mobile App Start Up CruiseAppy

Traveltek, the market leaders in cruise retail & packaging technology today announces a long-term strategic partnership with new start up,CruiseAppy, providing a fully integrated mobile app solution to itsplatform for its global cruise customer base.


CruiseAppy brings together the mobile app customer inspiration, search & book, engagement and insight tools with API integrations to the Traveltek iSell CRM & iBos Back Office suite, which is widely used by cruise retailers throughout the world.


This allows all unique cruise, flight & hotel packages curated by an agency in the Traveltek platform to be featured on the app, along with full online booking formajor cruise lines, synchronization and automation of quotation & booking data, payment of holiday balances & push of customer documentation into the app.


Each app is uniquely branded to the style of the Cruise retailer and made available on the Apple App Store & Google Play.


Cressida Sergeant, Chief Commercial Officer at Traveltek said “After much demand from our customers for app technology we are delighted to be partnering with CruiseAppy as a solution. This partnership offers a valuable new mobile sales and customer engagement channel for our existing customers, as well as broadening our product offering that will attract new clients to our wide range of services.


We have already worked well with CruiseAppy in case study projects which has demonstrated the combined power of Traveltek’s live availability & booking APIwithin an app environment and formalising the partnership to include areas of CRM & Back Office brings significant benefits to all our cruise customers”


Peter Whittle, Co-Founder & CEO of CruiseAppy said: “This marks a significant milestone for CruiseAppy, which,since our move from incubation stage to full launch this month,has already generated great demand with new agents signing in the first weeks of launch. This partnership broadens the product portfolio for both Traveltek & CruiseAppy, while offering us access to a substantial number of potential new app clients.


“55% of holiday research now starts on a smartphone & 78% of all video is now watched via a smartphone. With these stats in mind,  this partnership gives a great opportunity to inspire cruisers and provide great customer engagement features via a mobile app that will ensure cruisers will keep coming back to the travel agency for all their cruise needs, again & again.”


Traveltek & CruiseAppy will be showcasing the partnership at World Travel Market, Stand TT506, 4th– 6thNov 2019



About Traveltek


Traveltek is widely recognised as one of the world’s leading travel technology providers. A pioneer in its field, the company has been delivering cutting-edge solutions to travel agents, tour operators and wholesalers for almost two decades. The Glasgow-headquartered company, which has offices in key locations across the world, offers a comprehensive range of finely-tuned products that meet the unique needs of the global travel trade, helping companies remain top of their game in today’s fiercely competitive market place. Traveltek’s unrivalled portfolio features dynamic packaging solutions; consumer-facing websites; integrated booking platforms for staff and clients; back-office systems that produce bookings reports and client documentation; a CRM to manage clients and enquiries; a tour operating platform that controls pricing and distributes contracts; and an API that connects travel companies to a global database of leading travel suppliers. Traveltek is also the industry’s leading provider of cruise booking solutions, empowering the trade to hand-pick every component of a customised cruise itinerary and sell it as one package. Recognised as the ‘World’s Leading Dynamic Packaging Solutions Provider’ at the World Travel Awards in 2014, 2015, 2016, 2017 and 2018, Traveltek offers its valued travel partners solutions that help them work smarter, improve their bottom line and enhance customer experience and retention.


For more information, visit