VANCOUVER — Anne Marie Moebes, a 40-year travel industry veteran, has joined BranchUp to head up its marketing and educational strategy.
“We are extremely pleased and excited to have Anne Marie join our talented team at BranchUp,” said Michael Drever, BranchUp CEO. “She has spent her career working with– and advocating for– travel advisors and her experience, entrepreneurial skills and mindset make her a perfect addition to the BranchUp team. She will play a key role in the next phase of our growth and development.”
Moebes has held numerous executive positions within travel including Publisher of Travel Market Report and the Travel Market Place
shows in Canada; founder and co-owner of Curves Travel; CMO at TRAVELSAVERS; Director of Travel Agency Marketing at Alamo Rent a Car and 11 years at ASTA.
“I am extremely excited to be working with successful entrepreneurs Mike Drever and Peter Steele—as well as the entire BranchUp team,” said Moebes. “They clearly understand the role of the advisor and the need to keep selling while others do their marketing. They have built an extraordinary social media platform for travel advisors that is efficient, consistent, and FREE.”
She added: “At the same time providing a solution for travel suppliers in reaching qualified customers without bypassing the advisor and keeping their brand integrity.”
BranchUp is a travel technology company that empowers travel advisors and suppliers through social media solutions to reach their customers daily. Founder Michael Drever, formerly head of CruiseShipCenters –sold to Expedia in 2007– understands the role of the travel advisor and believes strongly that the advisor needs efficient and regular communication with their customers and they need it for FREE.
BranchUp offers daily social media posts using supplier ads and inspirational travel posts to over 35,000 travel advisor subscribers in North America –representing over 7.5 million consumer followers. The marketing is FREE to the advisor who has a Facebook business page.
“In my mind, this is the B2B2C solution we have all been seeking for travel advisors as it communicates directly with the advisor’s clients. Once the consumer shows interest in an ad or post, the advisor is notified by email stating that “X” follower is interested in” Y” product, enabling them to follow up immediately with their customers,” said Moebes.
Founder Michael Drever, formerly CEO & Founder of CruiseShipCenters –sold to Expedia in 2012– understands the role of the travel advisor and believes strongly that the advisor needs efficient and regular communication with their customers, and they need it for FREE.
Established in 2015, BranchUp provides curated lead-generation marketing for B2B2C applications. Through its proprietary software, the company currently supports more than 35,000 users.
BranchUp works with cruise and vacation suppliers to drive business with personalized, turn-key social media marketing for travel advisors, so they can focus on product training, sales, and client service side of the business.