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Tourism Australia Wins Virtuoso’s Luminary Award

LAS VEGAS (August 30, 2023)Virtuoso®, the leading global network specializing in luxury and experiential travel, awarded Tourism Australia with the prestigious ‘Luminary Award’ during its 35th annual Virtuoso Travel Week gala on August 17 at the Bellagio Resort & Casino in Las Vegas, Nevada. The event celebrated the network’s most esteemed travel agencies, advisors, and preferred partners.
The ‘Luminary Award’ is awarded to a Virtuoso partner that upholds the highest professional standards, serves as a leader in its industry, and embodies the spirit of the Virtuoso network through its dedication and engagement. The recipient of this award exudes brilliance and sets a standard for others to follow.
“To be selected by your peers, people with whom you’ve built lasting personal and professional relationships and who are choosing to recognize you for your contribution, is the ultimate honor,” said Matthew D. Upchurch, Chairman and CEO of Virtuoso. “These Virtuoso luminaries, legends and leaders represent what is foundational to our network. Tourism Australia always seems to be at the forefront of innovations, especially in regard to sustainability. We value them as a partner and look forward to our continued collaboration and growth together.”
A panel comprising the network’s Global Member Advisory Board and distinguished preferred partners reviewed submissions covering five categories, with agency members reviewing partner submissions, partners reviewing member submissions, and others determined by advisors’ sales production in the Virtuoso network.
“It is an honor for Tourism Australia to be recognized by Virtuoso for this accolade,” added Chris Allison, the National Tourism Office’s Vice President for North America. “Virtuoso is a valued partner that plays an important role in bringing more targeted High Yield Travelers to Australia, not just from the U.S. and Canada, but globally as well. And, in collaboration with this leading network of agencies that specializes in luxury and experiential travel, we ensure the country’s best tourism products are available and booked. This award is a strong testament to all of the preferred Australian partners of Virtuoso.”
Virtuoso wishes to congratulate Tourism Australia. Photos are available upon request. For more details on Virtuoso’s network of the world’s best travel agencies, advisors, and preferred partners, please visit


About Virtuoso

Virtuoso® is the leading global travel agency network specializing in luxury and experiential travel. This by-invitation-only organization comprises over 1,200 travel agency locations with more than 20,000 travel advisors in 54 countries throughout North America, Latin America, the Caribbean, Europe, Asia-Pacific, Africa and the Middle East. Drawing upon its preferred relationships with more than 2,300 of the world’s best hotels and resorts, cruise lines, airlines, tour companies and premier destinations, the network provides its upscale clientele with exclusive amenities, rare experiences and privileged access. Normalized annual sales of (U.S.) $28-$32 billion make Virtuoso a powerhouse in the luxury travel industry. For more information, visit