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Theater Shows and Music Festivals Top Travelers’ Wishlists For 2023 Summer Travel Plans

Allianz Partners’ Survey Also Reveals Customers Bullish on Travel Insurance,  Majority Likely to Purchase on Future Trips  

Richmond, Virginia, June 12, 2023 – A new survey from Allianz Partners USA found that more than half (60%) of their customers are planning to take in a theater, show, concert or music festival during their travels this summer and based on their recent experience purchasing travel insurance, a majority (78%) are likely to purchase trip protection for other future trips.

The survey, which reviewed summer travel plans and purchasing behavior of more than 5,000 customers of the travel insurance and assistance company, gleaned a number of insights on Americans’ 2023 travel preferences.   

Dominant Summer Entertainment Activities 

This year marked an increased demand for both indoor and outdoor entertainment. After years of restrictions, some of the world’s most famous music stars are announcing upcoming world tours while Broadway show classics are roaring back to life via sold out shows. According to Allianz Partners’ survey, 39% of customers are planning to attend a theater or show while 21% are purchasing tickets for a concert or music festival. Meanwhile, 17% said they were planning to go to a theme or water park, a two-point increase from last year’s results.  

Link to download chart. 

Preferred Choice of Transportation 

Respondents favored air travel (54%) as their primary choice of transportation this summer, down from last year’s 61%. Additionally, one in ten (11%) are cruising as a mode of transportation, along with train or bus travel, which proved more popular among the older demographic (45-84) versus younger respondents (18-44). Overall, two in ten (20%) elected to book a combination of transportation modes, ranging from personal, rental and recreational vehicles in addition to flights, cruise ships and train or bus travel. 

Link to download chart. 

Top Lodging + Accommodation Preferences 

When surveyed on their preferred choice of lodging, 41% opted for a hotel or resort, 19% said they would stay with friends/family and 13% will choose a cruise ship (down seven points from last year, but up year over year across the older demographic). Sixteen percent plan to stay in a combination of accommodations, which also included short term home rentals (7%), at a personal vacation property (4%) and in an RV/tent/cabin (1%). 

Link to download chart.

Summer Travel Concerns 

Asked about summer travel concerns, respondents flagged that “medical emergency during my trip” (18%) and “getting sick or injured before my trip” (14%) were among the top concerns, while others included “safety at my destination” (9%), “rising food and entertainment prices” (7%) and “testing positive for COVID before or during my trip” (7%). 

“We’re finding that despite inflation and an increase in travel delays, our customers are still interested in planning a summer getaway this year,” said Daniel Durazo, director of external communications at Allianz Partners USA. “Customers put a premium on their vacation plans, and a testament to the value that Allianz Partners provides is evident in the resounding majority who plan to purchase trip protection for a future trip. Whether traveling domestically or internationally, it’s always important to be prepared in case of an unexpected covered medical emergency which can rack up an expensive bill.”  

Allianz Partners offers travel insurance through most major U.S. airlines, leading travel agents, online travel agencies, hotel companies, cruise lines and directly to consumers. For more information on Allianz and available travel policies, please visit  

About Allianz Partners

In the United States, Allianz Partners USA (AGA Service Company) offers Allianz Travel-branded travel protection plans and serves millions of customers each year. In addition to travel protection, the company offers event ticket protection, registration protection for endurance events and unique travel assistance services such as international medical assistance and concierge services. AGA Service Company is doing business as Allianz Global Assistance Insurance Agency in California (License # 0B01400) and Massachusetts. Allianz Partners USA is part of the Allianz Partners group. Allianz Partners is a world leader in B2B2C insurance and assistance, offering global solutions that span international health and life, travel insurance, mobility and assistance. Customer driven, our innovative experts are redefining insurance services by delivering future-ready, high-tech, high-touch products and solutions that go beyond traditional insurance. Present in over 75 countries, our 19,400 employees speak 70 languages, handle over 58 million cases each year, and are motivated to go the extra mile to offer peace of mind to our customers around the world.   

For Allianz Partners USA products offered and sold in the U.S.: Terms, conditions, and exclusions apply to all plans. Plans are available only to U.S. residents. Not all plans are available in all jurisdictions. Availability of coverage, including the epidemic-related benefits and covered reasons described here, varies by product and by state. Products may not include all benefits or covered reasons described here. All benefits are subject to maximum limits of liability, which may in some cases be subject to sublimits and daily maximums. Benefits and limits vary by plan. For a complete description of the coverage and benefit limits offered under your specific plan, carefully review your plan’s Letter of Confirmation/Declarations and Certificate of Insurance/Policy. Insurance coverage is underwritten by BCS Insurance Company (OH, Administrative Office: Oakbrook Terrace, IL), rated “A” (Excellent) by A.M. Best Co., under BCS Form No. 52.201 series or 52.401 series, or Jefferson Insurance Company (NY, Administrative Office: Richmond, VA), rated “A+” (Superior) by A.M. Best Co., under Jefferson Form No. 101‐C series or 101‐P series, depending on state of residence. A+ (Superior) and A (Excellent) are the 2nd and 3rd highest, respectively, of A.M. Best’s 13 Financial Strength Ratings. Except as otherwise specified, AGA Service Company d/b/a Allianz Global Assistance is the licensed producer and administrator of Allianz Travel-branded travel protection plans in the U.S. and an affiliate of Jefferson Insurance Company. Allianz Global Assistance is a mark of AGA Service Company or its affiliates. The insured shall not receive any special benefit or advantage due to the affiliation between Allianz Global Assistance and Jefferson Insurance Company. Plans include insurance and assistance services. Noninsurance benefits/products are provided and serviced by Allianz Global Assistance.