All Inclusive Resort Supplier

The Ultimate Romantic Getaway in Mexico: Secrets® Resorts & Spas


Secrets Resorts & Spas offer adults an extra measure of romance and sensuality in exquisite luxury beachfront settings. Guests immerse themselves in Unlimited-Luxury® where everything is included. Combined with elegantly appointed rooms and suites with 24-hour concierge and room services, multiple gourmet restaurants and lounges serving top-shelf spirits, elegant amenities and endless day and evening activities, the brand provides the ultimate backdrop for unparalleled pampering, romantic rendezvous and lasting memories for couples and honeymooners. With resort locations across Mexico, in addition to Jamaica, Dominican Republic, Costa Rica and Panama, the adults-only Secrets Resorts & Spas offers the perfect tropical destination for every guests’ needs. To-date, the Secrets Resorts & Spas brand has a total of 10 properties in Mexico.


In a perfect blend of luxury and excitement, Secrets Aura Cozumel is a romantic, adults only, all-suite resort located on the island of Cozumel. Sitting just 12 miles off the coast of Mexico’s Yucatan Peninsula, Secrets Aura has it all. Bask in a world of Unlimited-Luxury® while staying in one of 266 contemporary, stylish non-smoking suites complete with private terraces or swim-up access, stunning views, 24-hour room service, daily refreshed mini-bar and more.


Also perfectly situated on the Yucatan Peninsula, Secrets Maroma Beach Riviera Cancun beckons along a shoreline recognized as a ‘World’s Best Beach’ by the Travel Channel. This exquisite AAA Five Diamond resort boasts sublime ocean views from 75 percent of its non-smoking suites, as well as ground floor suites with direct swim-out access.


Secrets Capri Riviera Cancun, an all Preferred Club, AAA Four Diamond resort in the Riviera Maya, offers guests extra attention with its unique, concierge-style setup. Intimate, villa-style surroundings set the tone for achieving ultimate rejuvenation and were designed to inspire the experience-seeking traveler. Guests are treated to elegant accommodations, styled with enhanced Preferred Club amenities and Mediterranean-inspired décor.


Also on the Riviera Maya coastline sits the lively Secrets Silversands Riviera Cancun, a AAA Four Diamond resort. Here, guests experience 24-hour room service, limitless top-shelf spirits, pool and beach wait service and more. Designed for young souls with modern, sleek décor, Secrets Silversands boasts the largest suites in the Riviera Maya, featuring ultra-cozy suspended beds and furnished terrace or patio.


With a name meaning “place of the turtle” in Mayan, the recently opened Secrets Akumal Riviera Maya is renowned for its beautiful beaches and green sea turtle population making this oasis a premium snorkeling location. Rated as one of the “Top 10 Beaches in Mexico” by TripAdvisor®, Secrets Akumal Riviera Maya offers adults a charming, picturesque escape.


Tucked away on the secluded coastline of Conejos Bay, surrounded by golden sand, extraordinary rock formations and sapphire waters, Secrets Huatulco Resort & Spa, a AAA Four Diamond resort, offers adults an escape to serenity and romance.


Secrets Playa Mujeres Golf & Spa Resort is located in beautiful Playa Mujeres, complete with famous white sandy beaches and stunning ocean views in a privileged gated community. This brand new, AAA Four Diamond award winning, adults-only, all-suite resort is only 35 minutes from the Cancun International Airport and 10 minutes from downtown Cancun, in an 18-hole signature Greg Norman golf course and in close proximity to the best shopping centers, beachfront restaurants and nightlife in the area.


Settled in front of the Sea of Cortez, Secrets Puerto Los Cabos Golf & Spa Resort all-suite offers 500 spacious non-smoking suites with finely-appointed amenities, full service spa, gourmet à la carte restaurants and elegant bars and lounges. Surrounded by mountains, the Baja desert and two golf courses design by Jack Nicklaus and Greg Norman, guests will enjoy all the privileges they deserve.


Escape to the heart of Cancun at Secrets The Vine Cancun. This ultra-chic, contemporary resort offers all indulgences, starting with 497 modern, elegant guest rooms and suites complete with Italian porcelain and teak wood furnishings and sleek, private terraces overlooking the crystal-clear Caribbean Sea and Laguna Nichupte. Enjoy limitless gourmet dining, top-shelf spirits and exciting live entertainment here or spend a night out with the Sip, Savor & See Dining Experience at nearby participating resorts.


Secrets Vallarta Bay Puerto Vallarta is situated on the golden sand beaches of the Banderas Bay, just minutes from the famous ‘El Malecón’ boardwalk. All 271 spacious suites offer remarkable ocean views, contemporary décor and refined luxury amenities including daily refreshed mini-bar and 24-hour room service.


Secrets Resorts & Spas Secrets to Romance Inspires Romantic Getaways 

Given its priority focus on romance and helping couples get away to connect, Secrets Resorts & Spas kicked off this past Valentine’s Day season with a special video and announced its limited-time Secrets to Romance promotion designed to offer couples special extras on upcoming travel.


“These six everyday couples were so inspiring. Regardless of age, time together and background, they all agreed on one thing: taking time out to reconnect is powerful,” said Colette Baruth, Senior Vice President of Marketing, Sales, Revenue Management & Distribution for AMResorts. “We wanted to capture that magic, and what better time than Valentine’s Day.”


Baruth added, “In addition to offering some of the most romantic, adults-only beachside locations, the Secrets to Romance campaign makes it easier for couples to get inspired and get away. Through enticing initiatives like this combined with its signature offerings, Secrets Resorts & Spas continues to push to be the go-to resort brand for romance.”
Those that booked their Secrets Resorts & Spas getaway received the complimentary “Secrets to Romance” package including these romantic extras, like a welcome bottle of sparkling wine and fresh fruit, mimosa breakfast in bed, and romantic turndown service.


As part of the campaign, the Unlimited-Luxury® brand also ran a Twitter contest for a four-night stay for two at a Secrets Resorts & Spas property including  airfare and all “Secrets to Romance” package inclusions. The exciting video is available for viewing at


Secrets Resorts & Spas First TV Campaign Bets on Mix of
Luxury and Passion to Bolster its Position as the Top Choice for Romantic Getaways

In May of this year, Secrets Resorts & Spas announced the debut of its first TV campaign, titled “Make A Secret.” The ads were designed to highlight the perfect marriage of romance and luxury every couple enjoys at the brand’s 15 resorts. The two, 30-second spots were strategically released in top regional markets over the summer. A national launch, including integrations with some of the highest-rated shows in the U.S., followed to support the winter holiday travel season.


“Weddings, honeymoons, anniversary trips…These are very important occasions in couples’ lives that have the power to set the tone for their relationships for many years to come,” said Erica Doyne, Senior Director of Marketing for AMResorts. “The Secrets brand was built with romance in its soul, which this campaign perfectly captures.”


In a nod to the brand name, the spots focus on the idea of secrets between lovers, some of which may be too intimate to share with others and turn simple questions like “How was your vacation?” or “How was your honeymoon?” into loaded questions. As featured in the ads, when asked these questions, couples’ sensual memories from their honeymoon or romantic escape to Secrets Resorts & Spas flood their minds and an overwhelming feeling of satisfaction takes over their bodies. Their silence, wide eyes and smiles say the rest.


From the upscale settings and the décor to the fashion choices, the brand’s signature vacation concept, Unlimited-Luxury®, is also front and center.


“We put a lot of emphasis on the styling to match the elevated Secrets brand experience. Couples should really be able to fantasize about their vacation and understand that luxury is an element of romance,” added Doyne.


The integrated campaign was also leveraged across digital platforms, through public relations and on-property activations. Guests who booked their luxurious Secrets Resorts & Spas getaway by May 31, 2016 for travel through December 22, 2016 received complimentary “Make A Secret” amenities including a welcome bottle of sparkling wine and fresh fruit, mimosa breakfast in bed, and romantic turndown service.


For more information and to book at a Secrets Resorts & Spa resort, visit or call 1-866-GO SECRETS.