Press Releases Supplier Tour Operator

The TreadRight Foundation Supports a Travel Industry free from Animal Cruelty by launching updated Animal Welfare Policy

Cypress, Calif. – June 17, 2020The Treadright Foundation has launched its updated Animal Welfare Policy, which guides The Travel Corporation’s (TTC) award-winning brands including Lion World, Insight Vacations, Luxury Gold, Trafalgar, CostSaver, Contiki, and others when selecting wildlife experiences for their itineraries. The policy provides greater detail to assist teams in vetting and assessing sanctuaries, private reserves and animal experiences around the world. The work that TreadRight does in its Wildlife Pillar, one of three pillars alongside Planet and People which identify TreadRight’s sustainable tourism initiatives, is focused on protecting and rehabilitating wildlife, as well as educating guests and travelers on ethical wildlife experiences. TreadRight’s Animal Welfare Policy is designed to ensure the health and welfare of animals under human care, and to also act as a resource to empower TTC guests and travelers to make ethical decisions, by learning to identify the factors that are vital to the welfare of wild animals. TreadRight encourages any TTC guest who witnesses animal mistreatment to email [email protected], and the TreadRight team will investigate immediately.


The updated policy, drafted in cooperation with World Animal Protection, is one of the first to use the latest science-based framework for assessing animal welfare, the Five Domains model: Nutrition, Environment, Health, Behavior, and Mental or Affective State. TreadRight’s partnership with World Animal Protection and its initial Animal Welfare Policy, based on The Five Freedoms, was developed in 2015 after TTC signed World Animal Protection’s Elephant-Friendly Tourism Pledge and ended all experiences that involved elephant rides and shows. Since then, more than 205 travel companies have committed to ending elephant rides and shows and TTC has committed to removing all experiences and venues from its itineraries that subject wildlife to any form of animal cruelty.


“Seeing wildlife in their natural habitat is a thrilling and life-changing experience that travelers seek out,” says Brett Tollman, Global Chief Executive of The Travel Corporation.


“Our goal is to continue to provide these unforgettable experiences for our guests, while ensuring we advocate for wild animals and their homes, so we can protect them for generations to come,” Tollman adds.


Included in the policy is guidance on: distinguishing between domestic and wild animals, unacceptable practices including riding wild animals, ethically viewing animals in the wild and in enclosures including zoos, aquariums, sanctuaries and rehabilitation centers.


The full policy is available for download on TreadRight’s website.


TreadRight and TTC are committed ensuring all wildlife experiences on their trips meet this Animal Welfare Policy by 2021.




About the TreadRight Foundation:


Created as a joint initiative between The Travel Corporation’s (TTC) family of brands, The TreadRight Foundation is a not-for-profit working to safeguard the planet, wildlife & people for generations to come. TreadRight’s mission is to #MakeTravelMatter through conservation, leadership and support for communities. To date, TreadRight has supported over 55+ sustainable tourism projects in 280+ communities worldwide. Foundation priorities are set by the Steering Committee. Past project partners include WWF, Conservation International, WildAid, The Travel Foundation and The National Trust in the UK. Current initiatives include the Wildlife Conservation Society’s Big Cat fund, and inspiring nature advocates like Céline Cousteau, Costas Christ and Terri Irwin. To learn more about our past and current work at TreadRight, please visit us at and follow us on Facebook, Instagram, and Twitter using our hashtag #MakeTravelMatter.