The Travel Institute: Wrapping up 2023 and Inspired to Keep Inspiring
December 11th, 2023 – Often inspired by our industry’s resilience, this year I am especially so. Collectively, we’ve pushed past where we were three short years ago and through additional challenges since. Today, consumers are again traveling and prioritizing safety and peace of mind over simple savings,1 with 50% now more likely than they were previously to use a travel agent.
To ensure agents preserve this newly recaptured traveler respect, I’ve been suggesting they seek out quality education and they are! In 2023, The Travel Institute will educate 5,000+ new agents to be job-ready and award nearly 700 certification scholarships, a 35% increase over last year. And, along the way, we marked 30,000+ certified graduates as we also near 10,000 TAP® test graduates. A few other highlights, we:
At the same time, as the industry’s non-profit education leader, we’re focused on affordability, including both low-cost and no-cost/free education resources, to maximize our reach and agent accessibility. Just one example, in 2023, 8000+ agents attended our no-cost, info-packed webinars on timely topics including artificial intelligence, service fees, becoming an agent, home office productivity, specialization, and more.
With much to be thankful for, our 2023 Magellan Award for industry education is another highlight. Judged by some of the industry’s best and brightest, this 3rd-party, “top honors” award validates TRIPKIT is hitting the education mark for new agent training. Of course, all of our successes are only possible with the trust of our students, partners, sponsors, and other supporters. As 2024 fast approaches, I invite you to:
Started in 1964, The Travel Institute’s unwavering mission has always been agent success. Proudly the industry’s education gold standard, we offer quality, affordable education to individuals and organizations alike. We’re grateful for new and renewed relationships, the industry’s recognition and support, and the success it brings to all. We reinvest our success to keep inspiring agents and our industry. As we head into 2024, our team is feeling great momentum and we’re inspired to keep inspiring. And, as always, we invite you to look to us for your inspiration.
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