Luxury hotel brand debuts pink house cars from Lucid Motors in nod to storied history and innovation drive
New York, May 7, 2025 – As a prelude to its 160th anniversary this June, The Langham Hotels and Resorts today introduced signature pink all-electric Lucid Air house cars at The Langham, New York, Fifth Avenue and The Langham Huntington, Pasadena, Los Angeles. The flagship brand under Langham Hospitality Group (LHG), The Langham is widely known for its rich history and pioneering spirit – both of which are reflected in these latest guest amenities.
A signature pink Lucid Air house car at The Langham Huntington, Pasadena, Los Angeles
“As we prepare to mark 160 years of luxury hospitality and forward-thinking for The Langham next month, we welcome this chance to highlight the brand’s heritage and innovative spirit,” LHG Senior Vice President of Sales & Marketing Lawrence Ng said. “Our signature pink Lucid Air house cars both honor The Langham’s past and accelerate its journey to the future.”
The New York and Los Angeles hotels are the first under The Langham to offer the pink house cars, marking what may be the start of a broader rollout across the brand’s portfolio in the coming months.
A history of innovation
The story of The Langham is one of pioneering pursuits – from its 1865 beginnings in London to its current and ongoing commitment to delivering cutting-edge guest experiences. Widely regarded as Europe’s first grand hotel, its founding branch was the first facility of its kind to offer air conditioning, hot and cold running water, and hydraulic elevators, which it affectionally referred to as “rising rooms.” Fast forward to today, and The Langham’s hotels continue to stay ahead of the curve by embracing advanced cloud solutions, adopting next-generation loyalty systems, and laying the groundwork for cutting-edge AI-enabled guest booking platforms and personalization tools.
Pink for the ages
The Langham’s signature pink is more than just a color – it’s a story, one deeply rooted in the brand’s heritage. During a 1987 renovation of The Langham, London, restorers uncovered remnants of the hotel’s original pink wallpaper. Inspired by this discovery, LHG adopted the hue as the brand’s signature color, weaving it into everything from floral arrangements to afternoon tea sets – and now, its striking electric house cars.
About The Langham New York, Fifth Avenue
The Langham, New York, Fifth Avenue is centrally located at 400 Fifth Avenue, between 36th & 37th Streets. Its 234 guest rooms and suites are some of the largest in the city. The hotel boasts a residentially-inspired aesthetic, topped off by a multi-million dollar permanent art collection featuring the works of Alex Katz and two luxurious penthouses designed by French retailer Roche Bobois, who also designed the hotel’s Presidential Suite. Ai Fiori, the award-winning restaurant from the famed Altamarea Group occupies the second floor. The property also has the capability to host meetings, events and social gatherings of all sizes in The Gallery at The Langham, a full floor of function space on the hotel’s third floor. The Langham Club, on the hotel’s fourth floor, is a private guest lounge serving full breakfast along with five light meal presentations throughout the day for guests who book Club access. Find @langhamnyc on Facebook, Instagram, Twitter and TikTok. For more information, visit http://www.langhamhotels.com/en/the-langham/new-york/.
About The Langham Huntington, Pasadena, Los Angeles
Capturing the grace and elegance of classic Southern California, The Langham Huntington, Pasadena is Los Angeles’ original getaway. The iconic landmark hotel is located just minutes from downtown Los Angeles and has been a renowned Pasadena hotel for more than 100 years. The property features 379 guestrooms including 36 suites, eight cottages and world-class dining. The hotel’s Forbes Four-Star Chuan Spa offers treatments inspired by Traditional Chinese Medicine (TCM) and cutting-edge skincare technology. Find @langhampasadena on Facebook and Instagram.
https://www.langhamhotels.com/en/the-langham/los-angeles/.
About Langham Hospitality Group
A wholly-owned subsidiary of Great Eagle Holdings, Langham Hospitality Group (LHG) comprises a family of distinctive brands, including The Langham Hotels and Resorts, Cordis Hotels and Resorts, Eaton Workshop and Ying’nFlo. With over 40 hotels and residences in operation or development, LHG has a global footprint that extends across Asia, Europe, North America, Australasia and the Middle East. The group takes its name from The Langham, London, Europe’s first Grand Hotel. For over 150 years, this flagship property has been the pinnacle of sophisticated and gracious hospitality, a philosophy that is reflected group-wide through inspiring design, cutting-edge innovation, sincere service and an unwavering commitment to building great memories. For more information, visitLanghamHospitalityGroup.com.