Association and Events Press Releases

The 1000 Recognizes First Verified Top Travel Advisors

The 1000 Recognizes First Verified Top Travel Advisors

First recipients welcomed and celebrated by industry leaders


6 April 2022 – The 1000, a club for the world’s most influential travel advisors, is recognizing its first recipients as being part of the only community of wholly-verified, top producing travel advisors from every corner of the world, across agency and consortia affiliations, and selling all travel product types and budgets.


“Thank you to the over 1,000 travel advisors from 37 countries who applied and congratulations to the initial cohort of advisors who have gone through the verification process and now proudly count themselves amongst the world’s most influential travel advisors,” said Jeff Sirota and Tim Morgan, Co-Founders, The 1000. “We have been moved by the hundreds of passionate e-mails, phone calls, direct messages, and conversations that we have had with travel advisors, agency owners, consortium executives, and industry partners all acknowledging that a recognition platform like the The 1000 is long overdue.”


The company shared that submitted applications received to date represent over US$2B in annual sales production, averaging US$2.3M per advisor. Of those travel advisors who have been verified and accepted into The 1000, their average annual sales production is US$3.1M, with several individual advisors each producing over US$12M per year.


In addition to congratulations from Morgan and Sirota, industry leaders representing the wide range of advisors accepted into The 1000 were eager to share their appreciation and support via The 1000 website.


“Given the industry challenges of the past two years, we are particularly excited to have Montecito Village Travel advisors acknowledged in The 1000 for the 2022 Recognition Year list. It is a special honor not only for those recognized, but for all our advisors and for us, their host agency.” – Robin Sanchez, President, Your Travel Center & Montecito Village Travel


“Travel Leaders Group is thrilled to have our advisors as part of The 1000, and we extend our congratulations to all travel advisors who are part of this elite group.” – John Lovell, President, Travel Leaders Group


“To have our loyal and dedicated advisors be recognized for their sales in The 1000 is certainly an honour that we couldn’t be more proud of. Many sincere congratulations on your deserved recognition for your accomplishments!” – Aida Silva, Executive Vice President, Tully Luxury Travel


Complimentary applications are open to all advisors from around the world until 15 April 2022 at



Founded in late 2021 by industry veterans, Tim Morgan (formerly of Virtuoso) and Jeff Sirota (formerly of Small Luxury Hotels of the World), The 1000 is a club for the world’s most influential travel advisors. Created to complement a travel advisor’s existing agency or consortia relationship, The 1000 solves a common industry problem: how to provide relevant recognition, rewards, and relationship-building to travel advisors based on their individual sales efforts and individual business needs.


Uniquely, The 1000 provides a first-of-its-kind recognition platform that gives all advisors the ability to understand how their sales success likely compares to others in their local area, country, and world. Once verified by The 1000, advisors can use this recognition to enhance their marketing to new and existing clients and supplier partners. Over time, benefits are enhanced relative to advisors’ individual geographic needs, client needs, and product/supplier needs, giving them access to a community of like-minded travel advisors and suppliers across the globe.


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