MIAMI, FL. (May 6, 2022) – Newlink Communications Group has been appointed the agency of record for the destination of Tenerife, Spain. The international agency with vast experience representing every layer of the tourism ecosystem will lead strategic communications efforts to position Tenerife as a top travel destination for the US and Canadian markets. Services will include strategic counseling and execution of trade relations, partnerships, earned media and digital campaigns.
Tenerife is an island located in the Atlantic Ocean that has a wide variety of attractions to offer including two UNESCO World Heritage Sites, The Teide National Park and the city of San Cristóbal de La Laguna, founded in the 15th century. Some attractions include outdoor activities, thrilling landscapes, sports, and natural treasures like the boulder formations known as the “Gigantes,” a diverse selection of from farmhouses, vacation rentals to chic, boutique hotels and increasingly upmarket resorts and a vibrant nightlife. With the commencement of this new partnership, Tenerife opens its door to a new stage of touristic development headed by Newlink, the leading communications and public relations agency in the United States for strategic public relations services within the tourism space.
“We are beyond excited to begin this campaign with Newlink and show the world the wonders that Tenerife has to offer. We are proud of our island, and we know that Newlink´s collaboration will help raise awareness of our destination within the United States and Canada,” said David Perez, CEO of Tenerife Tourism. “We understand that the American market is one of the most challenging in the world, which is why this alliance will be key to the growth of Tenerife.”
Tenerife is the largest of the Canary Islands, and it has wildly diverse and unique biodiversity, thanks to its geographic location and privileged weather. The destination is also a prominent proponent of sustainable tourism, as well as the preservation of its regional culture, which is why the island has become a favorite among European travelers.
“For Newlink, it is a great honor to represent Tenerife as they begin efforts to break into the North American market. We have no doubt that Tenerife has all the qualities of a truly global player in the US market,” said Teresa Villareal, Senior Vice President at Newlink Communications Group, leading the agency’s Tourism PR Practice. “For its part, Newlink is ready to launch Tenerife’s campaign putting forth all our experience towards creating synergetic connections between our client and our media partners. Newlink’s strategy is guided by our proprietary Orbital Strategy, which identifies and leverages shared values to achieve greater amplification of mutually beneficial relationships and help meet key goals for our clients.”
Currently, Newlink Communications Group manages a variety of destinations and hotelier clients, including Visit Valencia, Chile Tourism Board, Acapulco Tourism Board, Bahia Principe Hotels & Resorts, Majestic Hotel & Spa Barcelona, Sensira Resort & Spa and La Colección Resorts, among others.
About Newlink:
Newlink is an internationally recognized consulting firm headquartered in Miami with offices in the Dominican Republic, Peru, Mexico, Argentina and Spain. Founded on the principles of collaborative consulting, Newlink’s Orbital Thinking approach to strategy has helped the company build a solid reputation transforming organizations through the company’s various areas of expertise: Tourism, Health and Wellness, Reputation Management, Public Affairs, Social Marketing, Multicultural Marketing, Branded Content, Business Insights, Business Transformation, Integrated Production, and Creative & Branding. To learn more, visit www.newlink-group.com.
About Tenerife
Located off the coast of Southwest Spain, Tenerife is the largest of the Canary Islands in the Atlantic Ocean. Tenerife boasts ample sunshine, diverse landscapes, idyllic beaches, and charming villages. Its gastronomy, wine, and great weather make it an ideal travel spot year-round. The island also features the highest peak in Spain, Mt. Teide, located in the Teide National Park, a UNESCO World Heritage Site. Travelers will be compelled to visit the park, adorned by a unique landscape of craters, volcanoes, and rivers of extrusive igneous rock. Tenerife offers an unparalleled concentration of cultural and natural appeal with a vast array of attractions – from whale watching and stargazing to cave adventures inside Europe’s largest lava tubes. From historic towns like the UNESCO World Heritage Site of San Cristobal de La Laguna to luxury hotels and rentals, Tenerife offers beautiful lodging options, fantastic food, and visitor-friendly events, attractions, and restaurants for all travelers. For more information, visit www.webtenerife.com.