Association and Events Press Releases

Seatrade Europe Unites Cruise Community In Hamburg, 6-8 September 2023

Seatrade Europe Cruise & River Cruise Convention co-located with MARINE INTERIORS at Hamburg Messe + Congress


HAMBURG, Germany (13 June 2023) – Seatrade Europe – Cruise and River Cruise Convention, the unrivaled bi-annual gathering for the European cruise and river cruise community, returns to Hamburg, Germany 6-8 September 2023. Anchored on the overarching theme, “Scaling Sustainably,” this year’s conference will take a deep dive into topics surrounding the importance of continued reinvention and expansion that is both responsible and practical for the industry. The conference and exhibition are expected to welcome more than 5,000 attendees hailing from 40+ nations, including 300+ cruise line executives and an impressive lineup of 250+ exhibitors offering unparalleled opportunities to connect, collaborate and forge new relationships.

“With the unwavering dedication of industry innovators, combined with the thriving European market, it’s the optimal time to reunite the cruise community in Hamburg,” states Chiara Giorgi, Global Brand and Event Director for Seatrade Cruise. “In this era of exciting innovation and boundless possibilities, Seatrade Europe is poised to foster a platform for synergy, collaboration, and intellectually invigorating dialogues that will shape the very essence of our future voyages.”


Co-located with the MARINE INTERIORS Cruise & Ferry Global Expo and organised by Hamburg Messe + Congress, Seatrade Europe’s extensive programme will showcase over 100 distinguished speakers representing prominent cruise lines, regional and global cruise destinations and suppliers from all sectors of the industry that will discuss emerging trends, address current challenges and share invaluable insights. Expanding beyond sustainable sailing and unlocking opportunities for destination progression, the event will dissect a wide array of pressing topics that will play a pivotal role in shaping the trajectory of the cruise industry on sectors such as shipbuilding, technology, hotel operations and food and beverage. 


 Seatrade Europe attendees can enjoy access to both exhibitions, offering the chance to meet with even more suppliers and contacts from across the marine interiors industry including design, equipment and technology, hospitality and much more. Attendees will also have access to 12+ hours of additional content. 


Programme Preview: 
River Cruise Day | 7 September
Seatrade Europe’s inaugural River Cruise Day will be a whole day dedicated to exploring the intricacies of river cruising. Join industry leaders as they discuss the current European landscape and uncover the secrets to becoming an irresistible river cruise destination. 

Hamburg Cruise Days | 8-10 September
Returning this year, the Hamburg Cruise Days will feature a weekend full of stunning ships and an engaging programme hosted along the waterfront. Known as the world’s most beautiful cruise festival, attendees will experience the Grand Hamburg Cruise Days Parade (9 September) with five cruise ships sailing down the Elbe River with premium partner, AIDA Cruises, leading the parade with AIDAprima.

Registration Now Open
Seatrade Europe offers flexible attendee registration options. Those who register by 23 June can take advantage of Super Early Bird pricing. For pricing options and to register for the event, CLICK HERE.

Press can register here: HERE


To learn more about Seatrade Europe and for the latest event details and soon to be
announced conference programming, visit


For the full schedule of Seatrade Cruise Events visit Follow Seatrade Cruise on social media: @SeatradeCruise on Twitter and Instagram, and @SeatradeCruiseEvents on Facebook. #STCGlobal #FnBSea #STCMed #STCEurope #STCAsia #STCAwards #STCME #STCTalks #StrongerTogether

Seatrade Europe | 6-8 September 2023, Cruise & River Cruise Convention, Hamburg, Germany
Seatrade Cruise Global 2024 |8-11 April 2024, Miami Beach Convention Center, Miami, FL, USA
F&B@Sea 2024 | 10-11 April 2024, Mana Wynwood Convention Center | Miami, FL USA



About Seatrade Cruise

Serving the international cruise community since 1970, Seatrade Cruise is the industry’s leading platform for collaborating, innovating and connecting. Comprised of the largest cruise events and trades shows, news channels, virtual programming resources and coveted awards programs, the Seatrade Cruise portfolio reaches more than 20,000 professionals, 4,000 suppliers, 80 cruise line brands and 140 countries. 

For more information on Seatrade Cruise Events visit For access to the latest news and industry updates visit

Seatrade Cruise Events are organized by Informa Markets, a leading B2B information services group and the largest B2B Events organizer in the world. To learn more and for the latest news and information, visit