MIAMI (April 13, 2022) – Norwegian Cruise Line (NCL), the innovator in global cruise travel, today launched its NCL NFT marketplace, allowing global travelers and brand aficionados to own a piece of history with their win or purchase of NFTs which showcase the art and inspiration for NCL’s newest vessels, Norwegian Prima and Viva.
The launch is a first for both NCL and the cruise industry, and adds to the Brand’s legacy of pioneering firsts.
The collection was created by Manuel Di Rita, widely known as “Peeta,” the Italian artist who designed the hull art on the record-breaking Norwegian Prima and her sister vessel Norwegian Viva. The six pieces in the collection can be found at https://nft.ncl.com.
One of the art pieces will be auctioned at the starting rate of USD$2,500, with the remaining NFTs to be sold for prices beginning at USD$250. The winner of the auction will also be awarded a balcony stateroom on one of Norwegian Prima’s U.S. inaugural voyages, setting sail from Miami.
All proceeds from the NFT auction and sales will be donated to Teach For America. Teach For America finds, develops, and supports a network of leaders who expand opportunity for children.
Launching August 2022, Norwegian Prima will offer voyages to Northern Europe from Amsterdam; and Copenhagen, Denmark beginning Sept. 3; and Caribbean itineraries from Galveston, Texas; Miami and Orlando, Fla. beginning Oct. 27.
For more information about Norwegian Cruise Line or to book a cruise, please visit www.ncl.com or call 888-NCL-CRUISE (625-2784) or contact a travel professional.
About Norwegian Cruise Line
As the innovator in global cruise travel, Norwegian Cruise Line has been breaking the boundaries of traditional cruising for 55 years. Most notably, the cruise line revolutionized the industry by offering guests the freedom and flexibility to design their ideal vacation on their preferred schedule with no assigned dining and entertainment times and no formal dress codes. Today, its fleet of 17 contemporary ships sail to over 300 of the world’s most desirable destinations, including Great Stirrup Cay, the company’s private island in the Bahamas and its resort destination Harvest Caye in Belize. Norwegian Cruise Line not only provides superior guest service from land to sea, but also offers a wide variety of award-winning entertainment and dining options as well as a range of accommodations across the fleet, including solo traveler staterooms, club balcony suites, spa-suites and The Haven by Norwegian®, the company’s ship-within-a-ship concept. For additional information or to book a cruise, contact a travel professional, call 888-NCL-CRUISE (625-2784) or visit http://www.ncl.com. For the latest news and exclusive content, visit the NCL Newsroom and follow Norwegian Cruise Line on Facebook, Instagram, Tik Tok and YouTube @NorwegianCruiseLine; and Twitter @CruiseNorwegian.
About Teach For America
Teach For America works in partnership with 350 urban and rural communities across the country to expand educational opportunity for children. Founded in 1990, Teach For America recruits and develops a corps of outstanding leaders who make an initial two-year commitment to teach in high-need schools and become lifelong leaders in the effort to end educational inequity. Today, Teach For America is a force of over 64,000 alumni and corps members working in over 9,000 schools nationwide in pursuit of profound systemic change. From classrooms to districts to state houses across America, they are reimagining education to realize the day when every child has an equal opportunity to learn, lead, thrive, and co-create a future filled with possibility. Teach For America is a proud member of the AmeriCorps national service network. For more information, visitwww.teachforamerica.org and follow us on Facebook and Twitter.
About Manuel “Peeta” Di Rita
Manuel Di Rita, commonly known as “Peeta”, is an Italian graffiti and sculpture artist currently living in Venice. Having spent 29 years as a graffiti artist, he is a member of the EAD crew (Padova, Italy), FX and RWK crews (New York City) and has participated in festivals and art shows all over the world during his career. Peeta’s work explores the potential of sculptural lettering and anamorphism, both in painting and in sculpture. He illustrated the exceptional hull design on Norwegian Prima and Norwegian Viva, the first two ships in NCL’s new Prima Class, which marked the first time the captivating hull art extended to the forward superstructure of the ship on any NCL vessel.