Hit National Television Show to Showcase Norwegian Cruise Line on Episode Airing
July 25 at 10PM ET/PT on CNBC
MIAMI – July 18, 2017- Norwegian Cruise Line will set sail for primetime this summer, as the popular cruise brand will be featured in a one-hour episode of CNBC’s hit reality series “The Profit”. The show follows serial entrepreneur and investor Marcus Lemonis, who puts his own money on the line to help save and grow struggling small businesses across the country. Filmed on board Miami-based Norwegian Escape, the episode will highlight small business Zoe’s Chocolates, as they present their product to Norwegian executives in the hopes of securing a deal.
In each one-hour episode of “The Profit,” Lemonis makes an offer that’s impossible to refuse; his cash for a piece of the business and a percentage of the profits. Once inside these companies, Lemonis does almost everything he can to save the business and make himself a profit; even if it means firing the president, promoting the secretary or doing the work himself. Norwegian Cruise Line is featured on the show as one of today’s top cruise brands, highlighting the line’s unique brand proposition of freedom and flexibility and premium offerings, which are a strong match for the high quality chocolates offered by Zoe’s. Viewers will get an inside look at what cruise executives look for in partners and why aligning with like-minded brands builds strong business relationships that bring value to guests.
The episode featuring Norwegian Cruise Line will be airing on Tuesday, July 25th at 10PM ET/PT on CNBC.
Norwegian Escape, currently sailing the Eastern and Western Caribbean from her homeport in Miami, features 27 dining options, 21 bars and lounges, and entertainment options to thrill cruisers of all ages with the largest Ropes Course at sea, the largest Aqua Park at sea, and dedicated adults-only and kids-only spaces. Norwegian Escape’s dining experiences include outposts of several popular land-based outlets, including the floating Jimmy Buffett’s Margaritaville restaurant and 5 O’Clock Somewhere Bar, a music venue and outdoor bar on The Waterfront featuring live nightly performances where guests can enjoy the sounds of the tropics. Norwegian Escape features Miami’s oldest and most legendary bar, Tobacco Road.
About Norwegian Cruise Line
Norwegian Cruise Line is the innovator in cruise travel with a 50-year history of breaking the boundaries of traditional cruising. Most notably, Norwegian revolutionized the cruise industry by offering guests the freedom and flexibility to design their ideal cruise vacation on their schedule. Today, Norwegian invites guests to enjoy a relaxed, resort style cruise vacation on some of the newest and most contemporary ships at sea with a wide variety of accommodation options, including The Haven by Norwegian®, a luxury enclave with suites, private pools and dining, concierge service and personal butlers.
Recently, the line was named “Europe’s Leading Cruise Line” for the ninth consecutive year, as well as “Caribbean’s Leading Cruise Line” for the fourth time and “World’s Leading Large Ship Cruise Line” for the fifth straight year by the World Travel Awards. Norwegian will introduce two new “Breakaway Plus” Class cruise ships through 2019 and has four additional ships on order for delivery beginning in 2022, with an option to introduce two more ships in 2026 and 2027.
For further information on Norwegian Cruise Line visit www.ncl.com; contact us in the U.S. and Canada at 888-NCL-CRUISE (625-2784); or follow us on the following social channels for the latest company news & exclusive content: Facebook, Instagram and Youtube: @NorwegianCruiseLine; Twitter, Periscope and Snapchat: @CruiseNorwegian; and WeChat: @gonclcn. High resolution, downloadable images are available at www.ncl.com/media-center.