MIAMI (Nov. 2, 2022) – Norwegian Cruise Line (NCL), the innovator in global cruise travel, today announced the launch of its first-ever Military Appreciation Program to recognize active and retired U.S. military members, and their spouses, with special onboard experiences, amenities and cruise fare discounts across the Company’s 18-ship fleet.
NCL’s Military Appreciation Program will set the cruise industry standard for supporting and engaging with U.S. military service men and women. Launching on Nov. 2, 2022, all active, retired military veterans and their spouses will be eligible to receive a 10% discount on their cruise fare for all sailings beginning on Jan. 1, 2023. The ongoing offer can be combined with the Company’s guest-favorite Free At Sea offer, which provides guests the opportunity to design their dream vacation with free airfare, unlimited open bar, specialty dining, Wi-Fi and more delivering a value up to $3,450.
Service men and women will be validated through ID.me, a secure digital identity network that allows active and retired U.S. military members to verify their identity once, and never have to re-verify their identity again across any organization where ID.me is accepted. Those already registered with ID.me will be one step closer to booking their deserved cruise vacation under the Military Appreciation Program.
“I personally understand and appreciate the sincere comradery within the U.S. military community and how much we value time with our loved ones,” said David Herrera who served in the Army National Guard and is the chief consumer sales and marketing officer for Norwegian Cruise Line. “Our mission at NCL is to deliver unforgettable experiences for our guests, and with the Military Appreciation Program, we are proud to be able to offer military families the opportunity to reconnect with those they care about most and help create memories for a lifetime.”
Matthew Lewis, co-sponsor of the Military Appreciation Program, who served in the U.S. Navy for nearly 21 years including 18 years as a Navy SEAL and is the senior vice president and chief security officer for the Brand’s parent company, Norwegian Cruise Line Holdings Ltd., added, “This program was designed for veterans by veterans. It is important to me and very personal to David and all veterans at NCL as we wanted to create a program that taps into that comradery and the values of this community with a goal that they walk away knowing that NCL understands them, commends them, and thanks them for their service and dedication.”
As part of the organization’s ongoing commitment to support the U.S. military veteran community, several of NCL’s veteran team members flew to North Carolina to participate in “Military Makeover” airing on Lifetime TV with host Montel Williams. The NCL veteran team members honored a deserving military family by repairing their kitchen and repurposing old cabinetry to create a new coffee bar area. Additionally, the Brand surprised the family with a seven-day cruise to the Caribbean on board one of NCL’s award-winning vessels. The episode will air in December 2022 on Lifetime TV.
To learn more about Norwegian Cruise Line’s Military Appreciation Program, please visitwww.ncl.com/military.
For more information about the Company’s award-winning 18-ship fleet and worldwide itineraries, or to book a cruise, please contact a travel professional, call 888-NCL-CRUISE (625-2784) or visit www.ncl.com.
About Norwegian Cruise Line
As the innovator in global cruise travel, Norwegian Cruise Line has been breaking the boundaries of traditional cruising for 55 years. Most notably, the cruise line revolutionized the industry by offering guests the freedom and flexibility to design their ideal vacation on their preferred schedule with no assigned dining and entertainment times and no formal dress codes. Today, its fleet of 18 contemporary ships sail to nearly 400 of the world’s most desirable destinations, including Great Stirrup Cay, the company’s private island in the Bahamas and its resort destination Harvest Caye in Belize. Norwegian Cruise Line not only provides superior guest service from land to sea, but also offers a wide variety of award-winning entertainment and dining options as well as a range of accommodations across the fleet, including solo-traveler staterooms, club balcony suites, spa-suites and The Haven by Norwegian®, the company’s ship-within-a-ship concept. For additional information or to book a cruise, contact a travel professional, call 888-NCL-CRUISE (625-2784) or visit www.ncl.com. For the latest news and exclusive content, visit the NCL Newsroom and follow Norwegian Cruise Line on Facebook, Instagram, Tik Tok and YouTube @NorwegianCruiseLine; and Twitter @CruiseNorwegian.
About Military Makeover with Montel® and BrandStar
Military Makeover with Montel®, A BrandStar Original, is America’s leading branded reality TV show that offers hope and a helping hand here on the home front to members of our military and their loved ones. A veteran of both the Marine Corps and the Navy, talk show legend and military advocate Montel Williams, who creatively co-produces the show along with a colorful cast that seeks to transform the homes and lives of military families across the country. The cast includes co-hosts Art Edmonds and designer Jennifer Bertrand. This special series enlists caring companies of all sizes as well as non-profits and the local community. Military Makeover airs on Lifetime® and on the American Forces Network which serves American servicemen and women, Department of Defense and other U.S. government civilians and their families stationed at bases overseas, as well as U.S. Navy ships at sea. Help starts at home for veterans on Military Makeover. Join us as our makeover team engages to change the living situation – and the lives – of these deserving families.
We’re matchmakers; connecting People to Brands to Do Life Better. BrandStar has unparalleled experience in creating customized educational content for brands with laser targeted extensive distribution through their multi-channel network ecosystem and methodology. From Original television programming on Lifetime, BrandStar.tv, social media, digital marketing, to media management and PR; BrandStar helps brands connect with the right consumer, at the right time, with the right message, through all the right channels.
The ID.me secure digital identity network includes partnerships in 30 states, 10 federal agencies, and over 500 name-brand retailers. The company provides identity proofing, authentication and group affiliation verification for organizations across sectors. The company’s technology meets the federal standards for consumer authentication and is approved as a NIST 800-63-3 IAL2 / AAL2 conformant credential service provider by the Kantara Initiative. ID.me’s Identity Gateway also maintains a Federal Risk and Authorization Management Program (FedRAMP) Moderate Authority to Operate (ATO). ID.me strives towards its mission of “No Identity Left Behind” to enable all people to have secure access to services. To learn more, visit https://www.ID.me