MIAMI, Fla. (April. 19, 2022) – Newlink, the internationally recognized consulting firm based in Miami with offices throughout Latin America and Europe, has been named the public relations agency of record for the iconic Majestic Hotel & Spa Barcelona. The agency will spearhead strategic communications efforts for the hotel in the United States, an expansion of the brand’s relationship with the agency whose teams in Madrid and Barcelona currently lead communications for the hotel in the Spanish market.
Majestic Hotel & Spa Barcelona is a standout in the world of luxury hotels, with a storied 104-year past that has included notable personalities ranging from politicians to poets. With a privileged location in the heart of Barcelona on Passeig de Gràcia and just steps from Sagrada Familia, the five-star 271-room property is home to an unmatched 1,000-piece art collection that includes works by artists such as Antoni Tápies, Eduardo Chillida, and Josep Guinovart. A robust gastronomic offering is highlighted by the Majestic Breakfast Experience, recognized as Europe’s Best Breakfast in 2018 by Prix Villégiature. The hotel is also home to the largest suite in Barcelona, a 5,000-square-foot penthouse with three bedrooms, a dining room, a customized bar, two panoramic terraces, and access to a personal butler and chauffeur.
“For several years we´ve trusted Newlink´s professionalism,” said Pascal Billard, general manager of Majestic Hotel & Spa Barcelona. “This year -with help from the agency- we´ve set new goals and developed exciting ideas that will continue to raise brand awareness for our hotel in the US market. We want to welcome American travelers to immerse in the exhilarating energy that Barcelona has to offer, and at the same time, experience a luxurious stay that will create unforgettable memories.”
Newlink Spain began handling media relations efforts for Majestic Hotel & Spa Barcelona in 2015, with services ranging from content creation to event coordination. In 2018, the team successfully supported the hotel’s yearlong centenary initiatives, driving awareness of hotel history and interest among Spanish travelers. In 2019, the agency’s Miami headquarters was committed to building upon the momentum generated by the previous year’s anniversary celebrations while further positioning Majestic Hotel & Spa Barcelona as the ideal option for travelers seeking luxury and elegance in the vibrant City of Gaudi. In 2022, Newlink Miami will proudly continue to connect American audiences with one of Barcelona´s most prestigious and luxurious hotels, through its magnificent offerings, services, suites, experiences, and amenities.
Newlink’s tourism area of expertise is one of the company’s fastest-growing departments. The team has developed communication strategies for a variety of clients within the travel and tourism sector, ranging from destinations and hotels to airlines, online travel agencies, and more. In addition to Majestic Hotel and Spa Barcelona, Newlink’s robust catalog of tourism clients includes Chile Tourism Board, Bahia Principe Hotels & Resorts, Swire Hotels, La Colección Resorts, and Valencia Tourism Board among others across the U.S., Latin America, and Europe.
About Newlink:
Newlink is an internationally recognized consulting firm headquartered in Miami with offices in the Dominican Republic, Peru, Mexico, Argentina and Spain. Founded on the principles of collaborative consulting, Newlink’s Orbital Thinking approach to strategy has helped the company build a solid reputation transforming Fortune 100 and Latin American organizations through the company’s various areas of expertise: Tourism, Health and Wellness, Reputation Management, Public Affairs, Social Marketing, Multicultural Marketing, Branded Content, Business Insights, Business Transformation, Integrated Production, and Creative & Branding. To witness how Newlink ignites transformation, visit www.newlink-group.com.
ABOUT MAJESTIC HOTEL & SPA BARCELONA
“In the world of great luxury hotels, the old is now the new,” – that’s what the experts say when speaking of hotels with such profound tradition and history like Majestic Hotel & Spa Barcelona. Since opening in 1918, the five-star hotel owned by the Soldevila-Casals family has played an emblematic role in Barcelona architecture, society and lifestyle, hosting notable guests such as Ernest Hemingway and Antonio Machado. Led by interior designer Antonio Obrador, the neo-classical French style property has completed a five-year renovation and has reclaimed its place among the iconic landmarks of the vibrant city.
With a privileged location in the heart of Barcelona on stylish Passeig de Gràcia, the 271-room property is home to an unmatched 1,000-piece art collection with works by artists such as Antoni Tápies and Josep Guinovart. Under the direction of Michelin star Chef Nandu Jubany, a robust gastronomic offering is highlighted by the Majestic Breakfast Experience, named Europe’s Best Breakfast in 2018 by Prix Villégiature. Majestic Hotel & Spa Barcelona is also home to the city’s largest suite, a 5,000-square-foot penthouse with capacity for six, a dining room, two panoramic terraces and access to a personal butler and chauffeur. www.hotelmajestic.es.