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Lucille Sive: A Woman Empowering Women on International Women’s Day

Lucille Sive: A Woman Empowering Women on International Women’s Day

One of TTC’s top female leaders supports gender parity in Africa and offers sustainable travel tips



GLENDALE, Calif., Feb. 27, 2018 –  Now, more than ever, issues facing women are gaining momentum worldwide. With the #MeToo and #TimesUp movements spurring activism in the US, #PressForProgress – the call for gender parity championed by International Women’s Day 2018 (March 8) – couldn’t come at a better time.


Gender parity is a cause that is wholeheartedly endorsed by Lucille Sive, CEO of The Travel Corporation’s (TTC’s) Africa Division. One of the first women in the travel industry to break the “glass ceiling,” Sive proudly promotes gender parity in her home country, South Africa, by supporting sustainable economic growth for disadvantaged women.


Sive has spearheaded many sustainable and responsible travel initiatives in Africa, and these are what she is most proud of and holds closest to her heart. Uthando, a unique non-profit organization which raises funds for life-changing community development programs in Cape Town, was personally selected by Sive to partner with African Travel, Inc., a TTC brand that she oversees. Sive and African Travel are deeply involved with Uthando projects that help women in the Khayelitsha township gain skills and earn income.


The eKhaya eKasi “Home in the Hood” Art and Education Centre is the setting for two of these projects. A vibrant community resource, eKhaya eKasi offers after-school programs in literacy and performing arts for children, and assists unemployed adults with job skills and entrepreneurship training. Beading and weaving are among the skills women learn here, and the artisanal gifts they make and sell allow them to support their families while improving the health of their local community.


“The women of Africa are so resilient and resourceful,” says Sive. “I am so proud that we’re able to partner with Uthando on these amazing projects that help foster independence and empowerment in women who are making a difference in their communities. It is truly inspirational.”


Guests on various African Travel itineraries receive beaded rhinos made by the women of eKhaya eKasi as gifts, and starting in summer 2018 African Travel also plans to give blankets made by these women to local orphanages and underprivileged children.


Buying locally made gifts and products is one of many ways to promote sustainable tourism. Here, Lucille Sive offers four more tips for those who want to travel sustainably:


• Stay at hotels or lodges that are environmentally conscious and value sustainability and conservation. For example, African Travel’s Tanzania Honeymoon itinerary includes accommodation at One Nature Nyaruswiga, an eco-camp where luxury living, sustainability, ecology and conservation coexist in one place.


• Take trips that support conservation and sustainability. Travelers who book African Travel’s Majestic South Africa itinerary directly help rhino conservation; the company also donates $50 per couple towards the building of a rhino boma at Shamwari Game Reserve.


• Bring your own water bottle. Discarded plastic water bottles are not only an unsightly scourge on the landscape, they are also harmful to animals and wasteful of resources. Bringing your own re-fillable water bottle means a new one doesn’t need to be manufactured, and decreases the amount of garbage that end up in landfills or as stray litter.


• Practice safe social media during safaris. When you’re snapping all those amazing wildlife photos to share on social media, make sure you aren’t putting the animals in danger by alerting poachers to their whereabouts through geotagging your images.


For more information or to book a 2018 adventure, contact your favorite travel professional, call African Travel, Inc. at (800) 727-7207, or visit CST 2071444-20


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About African Travel, Inc. – “We Know Africa”

For over 40 years, African Travel, Inc. has created luxury, handcrafted safaris ensuring immersive and authentic cultural encounters across the continent. “We Know Africa” because our passionate and knowledgeable experts have lived and traveled extensively throughout Africa and can craft extraordinary, life-changing vacations tailored to each guest’s individual needs and preferences, with exceptional five-star service every step of the way. For information and inspiration,



African Travel, Inc. shares the coverage available under the USTOA $1 Million Travelers Assistance Program with affiliates of TravCorp USA, Inc. In addition, TravCorp Financial Services Limited provides a guarantee of $20 Million


About The TreadRight Foundation

Created as a joint initiative between The Travel Corporation’s (TTC) family of brands, The TreadRight Foundation is a not-for-profit that works to help ensure the environment and communities we visit remain vibrant for generations to come. Founded by Brett Tollman, Chief Executive, TTC, to date TreadRight has supported more than 40 sustainable tourism projects worldwide. To learn more about our past and current work at TreadRight, please visit us at