Host Agency Press Releases

Liberty Travel Embarks on First-Of-Its-Kind Expansion for Brand

Liberty Travel Embarks on First-Of-Its-Kind Expansion for Brand with Launch of Independent by Liberty Travel

Coast-to-Coast Network of Agents Doing Business Where & How They Choose with Rare Combination of Flexibility & Stability


Strategic Move Underscores Commitment to Human Touch, While Retaining and Recruiting Top Travel Agent Talent




Montvale, NJ – February 15, 2018 – Liberty Travel, a brand synonymous with leisure travel for decades, has built its business face-to-face, with brick-and-mortar storefronts, for more than 65 years. The iconic travel brand is unwavering in its commitment to continue to provide the human touch, while keeping a sharp eye on what will serve its customers – and team of travel consultants – best. With this in mind, Liberty Travel is embarking on a first-of-its-kind expansion plan for the brand with the launch of Independent by Liberty Travel. This group of self-motivated, travel-loving agents are independent, yet part of the expansive Flight Centre Travel Group (FCTG) family, the parent company of Liberty Travel. These travel consultants can do business where and how they choose, based on their customer’s preferences.


“Today’s mobile lifestyle has people living, socializing and working in all corners of the globe. It comes as no surprise that travel agents – with their deep passion for exploration and desire to deliver first-hand knowledge of as many places as possible – are the most mobile in their careers,” said Dean Smith, president, FCTG, the Americas. “With today’s increasing fluidity in where we can work from – home, airplanes, coffee shops and beyond – and the need for flexibility and entrepreneurship, the advent of Independent by Liberty Travel lends itself to work-life balance that is relevant to both consultants and the customers they are servicing.”


This was a strategic decision to expand the company’s reach while simultaneously giving Liberty Travel an advantage with talent retention and acquisition. This newly formed network not only addresses the changing way people work, but the way customers shop for travel.


“We have always underscored the value of travel professionals; their know-how and first-hand expertise can never be duplicated by any form of technology. During travel disruptions due to weather or global events those who use a travel agent are seamlessly re-routed and rebooked, often before they are even aware their flight was canceled. Those who go at it alone can attest to being on hold for hours and then often turn to travel consultants to help with next steps. This network addresses a growing need for the expertise to navigate vacation planning before, during and after,” James N. Bovino, brand leader, Independent by Liberty Travel, added.


There are a host of benefits to those who are part of the Independent by Liberty Travel network, including being your own boss and working wherever and whenever fits into their lifestyle. It can be incredibly lucrative with industry-leading commissions on sales and up to a 90% commission split. The Independent by Liberty Travel network has access to all of Flight Center Travel Group’s exclusive hotel, air, cruise, and tour partners, making travel – and selling – possibilities endless.


With any good partnership comes transparency; there are no hidden fees with Independent by Liberty Travel, agents will never be charged for ticketing, invoicing, customer service, or sales and support. From tech support to marketing collateral, sales and operational support, financial services and more, the details and backend teams are in place to make this turnkey and stress-free for agents


Beginning with the Class of Spring 2018, all members will have access to robust educational workshops with cutting-edge curriculum. These workshops are available via live webinars and as self-guided online modules.