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Launch of ‘GoNexus Group’ Marks Start of New Era for NexusTours to Become Global

Launch of ‘GoNexus Group’ marks start of new era for NexusTours to become global

Cancún, Mexico – February 22, 2024 – In a historic moment at the Royalton Splash Riviera Cancun during the 25th-anniversary celebration, NexusTours proudly announced a transformative change in its structure and brand identity. The event, which marked a quarter-century of success and innovation, has become the stage for the introduction of GoNexus Group and its three dynamic sub-brands to support global expansion.


As the company embarks on the next phase of its journey, the unveiling of GoNexus Group represents a strategic move towards a cohesive brand architecture. GoNexus Group will serve as the overarching parent brand, and will go to market with a collection of best-in-class solutions, each with a clear proposition and market focus that meets the needs of its growing and diverse guests and partners  globally. The business lines reshaping the landscape will be:


  • Nexus Tours: Elevating DMC Services – Nexus Tours, the longstanding Destination Management Company (DMC), will continue to be the cornerstone of the receptive services and product sourcing. With a legacy of excellence, Nexus Tours remains committed to delivering exceptional experiences across 19 countries and 52 destinations, managing 3 million travellers annually.
  • Nexus Cube:  Experiences and Mobility Marketplace – Nexus Cube emerges as the gateway for B2B partners to access a spectrum of experiences and mobility  Marketplace products and bespoke tech solutions. This platform underscores GoNexus Group’s commitment to leveraging technology while ensuring a personalised approach, offering tailored solutions for over 1,000 B2B  partners, with product in 140 countries and 6,600 destinations.
  • Nexus Lab: Catalyst for Innovation – Nexus Lab will be a dedicated brand for innovation and the development of cutting-edge products, consultancy, and technological solutions to travel partners. Nexus Lab embodies the company’s commitment to staying at the forefront of industry advancements, driving innovation, and shaping the future of travel experiences.


Rubén Gutiérrez, President of GoNexus Group, expressed,

“Our 25th anniversary is not merely a reflection on our past, but a preview of the dynamic future we are shaping. The introduction of GoNexus Group and its sub-brands underscores our unwavering commitment to innovation, excellence in service, and the profound impact we aspire to make in the ever-evolving travel industry. This is not just a celebration; it’s a declaration of our dedication to creating extraordinary travel experiences that resonate globally.”


In line with its ambitious global expansion focus, driven by its visionary approach and the introduction of its innovative brands, GoNexus Group is poised to elevate the travel experience across borders. Currently operating in 140 countries and spanning 6,600 destinations, the company is at the forefront of redefining the travel landscape. With an extensive array of offerings, including 30,000 mobility options, 92,000 diverse experiences, and 100,000 car rental services, GoNexus Group has positioned itself as a comprehensive travel solutions provider. Managing the travel needs of more than 3 million travellers annually, the company’s global reach is further accentuated by its collaboration with more than 1,000 travel partners (B2B partners) worldwide. This strategic expansion not only underscores GoNexus Group’s commitment to meeting the diverse needs of travellers but also reinforces its status as a global leader in the travel and tourism sector.