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Insight Vacations Wins a WTM World Responsible Tourism Award for MAKE TRAVEL MATTER® Experiences

Insight Vacations Wins a WTM World Responsible Tourism Award for MAKE TRAVEL MATTER® Experiences

Insight Vacations Travel Experiences team members, Lucie Dalila and Claire Hanney accepting their WTM Award in London


New York, N.Y. – November 10, 2021 – Insight Vacations, the award-winning leader in premium guided tours, is thrilled to share that it won the The WTM World Responsible Tourism Award for its MAKE TRAVEL MATTER® Experiences in the regional “Rest of the World” Gold category for “Growing the Local Economic Benefit.” The WTM Awards highlight the very best work in responsible tourism that are inspiring others across the industry. This specific category highlights how tour operators can help create additional livelihoods for local communities through small and mid-size enterprise (SME) and micro entrepreneurial activity.


Insight’s MAKE TRAVEL MATTER® Experiences aim to advance 11 of the United Nations’ Sustainable Development Goals (UNSDGs) which positively impact the communities they visit. These experiences connect guests with people, the planet and wildlife and promote the values of sustainable tourism. There is now at least one MAKE TRAVEL MATTER® Experience on 100% of itineraries beginning in 2022 with 73 unique MAKE TRAVEL MATTER® Experiences across 124 itineraries in 17 countries in Europe, as well as Egypt, Morocco, Turkey, Jordan, Israel, India, Nepal, and North and South America. One of the 27 new 2022-23 MAKE TRAVEL MATTER® Experiences is Wonder Grottole, Italy on the Country Roads of Puglia & The Neapolitan Riviera premium guided tour. Through this experience, guests can become a participant of change as they help bring the rustic beauty of an abandoned rural village back to life.


“We are absolutely honored to receive this WTM World Responsible Tourism Award for our MAKE TRAVEL MATTER® Experiences along with the continued support and guidance of our TreadRight Foundation,” said Ulla Hefel Böhler, CEO of Insight Vacations and Luxury Gold. “These sustainable experiences are now featured on every 2022-23 tour worldwide and we are further inspired to continue making a lasting impact with the local communities we visit,” she concluded.



About Insight Vacations:

As the global leader in premium guided tours, Insight Vacations has been crafting magical journeys that embody the “Art of Travelling in Style” for over 40 years. Insight’s collection of award-winning itineraries showcase the most outstanding destinations and curated experiences in Europe, Northern Africa, Asia, India and North America. Guided by a highly skilledTravel Director, guests can savour authentic dining and enjoy a range of immersive Insight Experiences and choose to travel in classic groups, small groups or small private groups. A newly created Well-Being Director will take a proactive approach to guests’ welfare and implement enhanced well-being protocols. As a founding member of The TreadRight Foundation, MAKE TRAVEL MATTER® Experiences are conscious and sustainable travel experiences available on Insight itineraries which are chosen with great care based on the positive social or environmental impact they have on their communities and those who experience them. To find out more, please visit


About the TreadRight Foundation:  

TreadRight is a joint not-for-profit initiative established by The Travel Corporation’s (TTC) family of brands. TreadRight sets the direction on sustainability for 40 award-winning brands, in addition to overseeing our TreadRight Foundation. The organization’s singular mission is to MAKE TRAVEL MATTER® through brand operations, and by providing support to community-based projects worldwide that safeguard the planet, people and wildlife. To date, the foundation hassupported 60+ sustainable tourism projects in 280+ communities worldwide, based on priorities set by the TreadRightSteering Committee. Past project partners include WWF, Conservation International, WildAid and The National Trust in the UK, while current initiatives include Green Bronx Machine, Manitobah Mukluks Storyboot School, Wilderness Foundation Africa and Wildlife SOS. TreadRight also works with inspiring ambassadors who have a passion for sustainable travel, to support its voice within the sustainable travel community. These ambassadors include Céline Cousteau (‘Planet’ Ambassador), Sarain Fox (‘People’ Ambassador), Ami Vitale (‘Wildlife’ Ambassador) and sustainable tourism expert Costas Christ. To learn more about past and current work at TreadRight, please visit and follow TreadRight onFacebook, Instagram, and Twitter using our hashtag #MakeTravelMatter. We will MAKE TRAVEL MATTER® – for our planet, for people and for wildlife. We have taken the pledge, now we invite you to join us.