Hotel and Resort Press Releases

Hilton Taipei Sinban Brings First International Upscale Hotel to New Taipei City

travel agent news for Hilton

The region’s first Hilton property marks Hilton’s landmark return to the Taiwan Market



SHANGHAI, ChinaHilton (NYSE: HLT) and Hilton Hotels & Resorts today announced the opening of Hilton Taipei Sinban. The opening marks Hilton’s return to the Taiwan market after 15 years, making it New Taipei City’s first international upscale hotel. The 31-story, 400-room hotel offers itself as an optimal choice for business travel and gatherings with extensive meeting facilities and convenient connections to traffic hubs. Hilton Taipei Sinban is owned by Hong Guo Group Co., Ltd. and managed by Hilton.


“Hilton Taipei Sinban’s debut marks an important milestone for Hilton as we make our return to the Taiwan market, underscoring our commitment to being everywhere our guests want to be,” said Qian Jin, area president for Greater China and Mongolia, Hilton. “As we continue to expand our global footprint, we look forward to bringing more of our 14 award-wining brands to this market with the opening of Hilton Taipei Sinban and the upcoming DoubleTree by Hilton Taipei Zhongshan.”


Ideally located in the central Banqiao District, New Taipei City, the hotel is in close proximity to shopping and entertainment centers, numerous local eateries, business districts and tourist attractions. The modern hotel is conveniently located near Banqiao Station with easy connections to high-speed rail and other public transport options. Guests can effortlessly explore the greater Taipei area and other cities within Taiwan, as well as enjoy direct connection to Taoyuan International Airport via public transportation.


Additional hotel features and amenities include:


Guests can enjoy a selection of cuisines at the hotel’s Chinese restaurant, an all-day dining venue, and the lobby bar. QING YA specializes in a mix of Taiwanese and Cantonese delicacies, serving the chef’s signature entrées of regional favorites. Market Flavor features an abundance of international flavors for all-day dining, with local seafood and meat dishes designed to be both visually and palatably delightful. The lobby lounge, SociAbility, serves deli snacks, sweet treats and beverages in the day and transforms into a bar with select wines, beers, rare malts and handcrafted cocktails at night, setting the perfect atmosphere for winding down or catching up with friends.


Hilton Taipei Sinban offers guests an ideal place to rejuvenate with 400 contemporary and stylish guest rooms, including 38 deluxe suites and 14 premium suites. Guests can enjoy modern amenities, such as a 50-inch HDTV, espresso machine and high-speed Wi-Fi, all complemented by beautiful city views. Guests seeking exercise or relaxation can reenergize at the 24-hour fitness center, dip in the rooftop infinity swimming pool while enjoying spectacular sunset views, or unwind with complimentary refreshments at the exclusive Executive Lounge with a private terrace.


With 3,105 square meters of meeting space, Hilton Taipei Sinban is the perfect venue for weddings, business meetings and social gatherings. The largest meeting room, the stunning Wishful Ballroom, can accommodate up to 900 guests or host a 70-table gala. The hotel offers nine multifunctional meeting rooms, equipped with ergonomic chairs, state-of-the-art audio and visual equipment, and personalized services for diverse event requirements.


“We are delighted to welcome Hilton Taipei Sinban as the latest addition to the Hilton Hotels & Resorts portfolio, our award-winning flagship brand,” said Vera Manoukian, senior vice president and global head, Hilton Hotels & Resorts. “The hotel’s opening will set a new benchmark, driving development of the region’s hospitality services. With the passionate service, energetic environments and meaningful experiences a stay at a Hilton Hotels & Resorts hotel delivers, Hilton Taipei Sinban will become the preferred destination for both business and leisure travelers.”


Hilton Taipei Sinban is also part of Hilton Honors, the award-winning guest-loyalty program for Hilton’s 14 distinct hotel brands. Members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount, free standard Wi-Fi and the Hilton Honors mobile app.


To celebrate the hotel’s opening, Hilton Honors members will earn an additional 1,000 Points per night for bookings through October 12, 2018, when booking directly with Hilton.


Hilton Taipei Sinban is located at No.88, Minquan Rd., Banqiao District, New Taipei City, 22050, just 24 kilometers from Taiwan Taoyuan International Airport, and 14 kilometers from Taipei Songshan Airport. For more information, or to make a reservation, travelers may visit or call +886 2 2958 3000.


About Hilton Hotels & Resorts

For nearly 100 years, Hilton Hotels & Resorts has set the benchmark for hospitality around the world, providing new product innovations and services to meet guests’ evolving needs. With more than 575 hotels across six continents, Hilton Hotels & Resorts properties are located in the world’s most sought-after destinations for guests who know that where they stay matters. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Begin your journey at and learn more by visiting or following us on Facebook, Twitter and Instagram.


About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,400 properties with nearly 880,000 rooms, in 106 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company’s portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else, and free standard Wi-Fi. Visit for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.