Hotel and Resort Press Releases

Grupo Piñero, Owners of Bahia Principe Hotels & Resorts, Continues Sustainability Efforts Through Major Investment

Grupo Piñero, Owners of Bahia Principe Hotels & Resorts, Continues Sustainability Efforts Through Major Investment

Over a million euros will be used towards the advance of its sustainability strategy, which incorporates environmental, social and ethical criteria in all projects and initiatives.


Palma, May 24th, 2022Grupo Piñero, the Spanish tourism company that owns Bahia Principe Hotels & Resorts, with more than 40 years of history, is moving forward with its sustainability strategy by creating a Circular Economy Strategic Plan, focused on adapting its management to climate risks and ensuring zero landfill. Simultaneously, Grupo Piñero is investing more than 1,520,000 euros over the course of 2022, as part of their 2019-2024 Energy Efficiency Plan.


In order to consolidate a circular production model that achieves a 50% reduction in waste by 2030 and guarantees zero landfill by 2050, since 2016 the company has been working on the implementation of a Recyclable Waste Management System. Thanks to this program, Grupo Piñero has managed to recover more than 10,000 tons of recyclable waste in five years. A figure that also means a reduction of around one third of the amount of waste that ends up in a landfill.


“The execution of different ecological projects is on the works, such as the creation of a circular economy department, composting plants in all their hotels and resorts, and in the Cayo Levantado Resort project, a bio digestion plant for organic waste and another for sorting recyclable waste,” said Isabel Piñero, Grupo Piñero’s CSO (Chief Sustainability Officer). “These results demonstrate that at Grupo Piñero we continue to be faithful to our firm commitment to protect and preserve our planet through recycling.”


The company is also leading several initiatives, including the development of a new hot water distribution system, to which it will allocate a significant portion of the budget, and with which it intends to reduce the emission of 1,722 tons of Co2.This investment represents a step forward in Grupo Piñero’s business management model which, through innovative technology, is improving the efficiency and sustainability of all its processes to guarantee a better environmental performance.


The company has been working toward this goal for some time and, in 2021 achieved a 15% reduction in energy consumption per stay and a 12.6% reduction in carbon emissions compared to the previous year.


Isabel Piñero, the Group’s CSO, adds: “With this operation we are strengthening our sustainability strategy and going one step further in our commitment to energy efficiency. This allows us to progress toward the model of responsible and sustainable tourism that we aspire to lead, always aligned with the Sustainable Development Goals established by the United Nations.”


Within the framework of its new 2022-2030 Sustainability Strategic Plan, Grupo Piñero continues its efforts on Energy and Climate. In this sense, the company is promoting a mobility model that is efficient and environmentally friendly, thus, aiming to achieving 100% sustainable transportation. It is also a step forward in the decarbonization process of the hotels, which will, reduce greenhouse gas emissions by 30%. To this end, Grupo Piñero is committed to shifting the energy mix toward a 100% renewable energy supply. Likewise, the company will implement technology to achieve greater energy efficiency in its infrastructure, to reduce energy consumption by 40%.


With this operation, Bahia Principe Hotels & Reports is strengthening their sustainability strategies and going one step further in their commitment to prioritize energy efficiency, while achieving ecological goals aligned with their brand identity.



About Grupo Piñero

Grupo Piñero is a 100% family-run and -oriented Spanish tourism group founded in 1977 by Pablo Piñero. Led by Isabel García (President) and her three daughters, Lydia, Isabel and Encarna Piñero (CEO and Executive Vice-President since 2007), it is committed to creating exciting experiences.  With a track record stretching back more than 40 years, it carries out its management in a responsible manner to offer the best experience to clients and employees and to actively contribute to society as a whole, based on a strategic plan with sustainability at its core, and sustainable growth and innovation as the pillars of the strategy.


It structures its activity into three business units: Living Resorts, for its hotel business, with 27 establishments and more than 14,000 rooms in the Dominican Republic, Mexico, Jamaica and Spain, residential complexes and golf courses; Travel, with its tour operating activities under the Soltour and Smytravel brand names, through Soltour Travel Partners, and reception under the Coming2 and Services brand, which groups other at-destination services.


Since 2014, Grupo Piñero has incorporated sustainability into its management in order to be a company that is responsible and committed to its team, to the communities where it operates, to its suppliers and to the environment. Through its Corporate Responsibility strategy, it pursues an ethical and transparent management model that generates shared value for all its stakeholders, leaving a legacy for society, contributing to social development and environmental protection in all the areas where it is