Learn About All of the Exciting and New Offerings from AmaWaterways!
Contributed By: AmaWaterways
Are you interested in expanding your group business? AmaWaterways is committed to supporting you and is ready to help you secure the itineraries that suit your clients best. In an effort to meet the increasing demand for group river cruises, AmaWaterways has now opened reservations for their 2026 sailing season, giving you more time to reach out to your client base and marketyour group cruises. With each AmaWaterways river cruise, you can guarantee your clients will be treated to spacious and well-appointed accommodations; exquisitely prepared, regionally inspired meals; and generous onboard amenities. Plus, their itineraries include a variety of excursions that appeal to a wide range of interests, from active biking and hiking tours to historic city tours led by knowledgeable local guides. Whether you are a seasoned group cruise organizer or you are organizing your very first, learn why AmaWaterways should be your first choice when it comes to group travel.
What’s New for 2026
For past guests or discerning clients seeking to experience river cruising on the newest ships, AmaWaterways will be introducing two new ships in 2026: AmaSofia and AmaMaya, in Europe and on the Mekong River, respectively. AmaSofia will debut with a special 14-night Magnificent Europe sailing from Amsterdam to Budapest in May 2026. This beautiful new 156-passenger ship will then cruise the Danube River between Vilshofen and Budapest, taking cruisers to the charming villages and grand capitals that rest on the banks of the legendary river. On the Mekong River, AmaMaya will welcome guests to cruise through the stunning landscapes and historic landmarks of Cambodia and Vietnam, offering the comfortable luxury and wide array of amenities that AmaWaterways guests have come to expect while on board. Expect excitement to continue to build for these new ships as AmaWaterways reveals more details in the coming months.
An Itinerary for Every Interest
No matter what the interests or demographics of your next group may be, AmaWaterways offers a cruise itinerary that will suit your clients’ needs. Perhaps you have a large extended family looking to immerse themselves in the joy of the holiday season aboard AmaWaterways’ popular Christmas Markets itineraries throughout Europe. Reserving early ensures they will be able to secure their desired staterooms and experience many of the continent’s most popular markets in France, Germany and Hungary during the height of the festivities, which take place in the four weeks leading up to Christmas Day.
Do you have clients interested in sampling the finest Port wine on AmaWaterways’ Douro River cruises? These popular itineraries in Portugal fill up quickly, so reserving your group space early is the best way to ensure that your group can cruise through this region on one of three ships traversing the spectacular Douro Valley, including the new-for-2025 AmaSintra. Each itinerary includes wine tastings in the picturesque city of Porto and at local wine estates, but you also have the option to personalize these itineraries for your group with custom excursions* that allow them to delve deeper into their specific interests.
Groups interested in the musical legacy of Europe can enjoy specialized walking tours and several live performances with our new Celebration of Music itinerary on the Danube River. This 7-night roundtrip cruise from Budapest invites guests to experience the artistry of cities such as Bratislava and Salzburg with special music-focused excursions, and it even includes a special evening concert in one of Vienna’s beautiful music venues. Whether your group loves music, wine, holidays—even pickleball, with a full-sized court available exclusively on board AmaMagna—AmaWaterways can help you choose or customize an itinerary so you can offer an unforgettable experience to your clients.
Why Reserve Now?
Securing your 2026 group staterooms now allows plenty of time for you to promote your cruise. You will also have the support of a dedicated Group Coordinator and access to comprehensive marketing tools, including complimentary personalized group flyers, event invitations and social media resources. With just a $50 per stateroom initial group deposit that is fully refundable, reserving groups with AmaWaterways is easy, rewarding and lucrative, with commissions up to 18%!
The best way to sell your clients on AmaWaterways’ river cruises is to experience them for yourself with a Familiarization (FAM) or Seminar on the River cruise. All Europe sailings within 60 days prior to departure are open for special FAM rates starting from $890 for travel advisors and $1,090 for traveling companions on Europe sailings within 60 days of departure, with additional savings for advisors who complete the first course of the AmaAcademy training program. You can also join one of AmaWaterways’ hosted Seminar on the River cruises in Europe, where their expert Sales Team members share in-depth product knowledge and key sales tips. Cruising this year will give you ample time to apply these tips and knowledge toward your 2026 group cruise. Access your Travel Advisor Portal (https://www.amawaterways.com/agent/fam-cruises) for more information and cruise dates.
Save with Early Booking Rewards
Reserving now can also net your clients thousands of dollars in savings with up to 20% off select 2026 river cruises through AmaWaterways’ Early Booking Rewards offer. Now through September 30, 2024, select departures in all regions, including their new Colombia itineraries and popular Africa itineraries, are eligible for savings of up to 20% on all stateroom categories, including suites. This offer is also combinable with Loyalty Savings for past guests as well as AmaWaterways’ standard group discount, making this a great opportunity to market your group cruise by offering clients even greater savings.
Learn more by visiting www.amawaterways.com/early-booking-reward-2026.
*Additional costs apply. Please contact your AmaWaterways Group Specialist for more information.