G Adventures’ annual agent incentive to offer 15 US agents a place at the fifth ever GX Summit
BOSTON: Nov. 5, 2026 — G Adventures has officially announced the return of its highly anticipated agent reward program, Change Makers, inviting travel advisors across the United States to turn everyday client bookings into life-changing experiences around the globe.
This year, 15 top-performing American agents will secure a spot at G Adventures’ fifth annual global GX Summit, taking place in Brazil in September 2027. Winners will join a select contingent of more than 75 standout advisors from around the world to celebrate the transformative power of community tourism firsthand.
Built on the core principle of changing lives through travel, Change Makers rewards advisors for booking G Adventures trips giving them direct insight into how their everyday business empowers local host communities and drives sustainable tourism development.
Securing a spot at GX Brazil
As of November 2026, agents earn one automatic entry for every traveler booked (one entry per “life changed”) on a G Adventures itinerary during the qualification window.
The incentive structure includes:
- Regional top performers: The top 12 American advisors based on total passenger count automatically win a spot.
- Wildcard entries: Three wildcard spaces are reserved for American agents who commit to changing at least one life (making a minimum of one booking) and complete specific monthly challenges.
Wildcard opportunities for this year include completing specialized G-learning training modules, participating in fundraising initiatives for G Adventures’ non-profit partner, Planeterra, and incentive boosts for first-time bookers.
The Change Makers campaign operates alongside G Adventures’ existing suite of advisor support tools, including the G-Normous incentive, global FAM opportunities, and the coast to coast, Travel Your Heart Out roadshow, creating a comprehensive support system designed to help trade partners scale their business.
Experiencing community tourism in action
The Change Makers program is designed to give advisors a front-row seat to the tangible social impact driven by their bookings.
The launch follows the resounding success of the recent GX Summit in Cambodia, where 75 global Change Makers joined over 600 travelers, media and industry partners from around the world. Attendees explored the iconic halls of Angkor Wat, navigated the floating villages of Tonlé Sap, and saw community tourism in action through Planeterra-supported social enterprises like Spoons restaurant and the Lady Tuk Tuk Drivers association. The milestone event culminated in true G style: a celebration at Bayon Temple, illuminated entirely in G’s signature purple.
Building on that momentum, the upcoming 2027 GX Summit in Brazil promises an equally transformative dive into South American culture and local impact. From vibrant landscapes to social enterprise projects backed by Planeterra, winning advisors will see firsthand how community tourism drives long-term local resilience.
The Change Makers qualification period is officially open and runs through May 31, 2027.
To learn more about the program or track entries, advisors can contact their regional Global Purpose Specialist (GPS) or visit: https://sherpa.