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G Adventures Debuts Its First Christmas Market Tours in Europe

G Adventures Debuts Its First Christmas Market Tours in Europe

New trips launch as interest in European travel increases


With the majority of last year’s Christmas travel plans ‘cancelled’ due to pandemic restrictions, G Adventures is helping people make this upcoming festive season extra-special with the launch of its first Christmas market trips in Europe. The new tours feature Christmas markets in Germany and Austria and were built as a result of the increased interest Americans are showing for travel to Europe, when compared to pre-pandemic booking levels.


A sure way to get in the holiday spirit, the new itinerary visits some of Central Europe’s most famous markets, including Hellbrunner Christmas Market in Salzburg – home to more than 700 beautifully-decorated Christmas trees – and Germany’s Nuremberg market, which is celebrated as one of the oldest markets in the world.


“The 2020 holiday season was tough for many, with COVID-19 restrictions keeping friends and family from spending time together. This year, with travel restrictions loosening a bit, we’re excited to launch these new festive tours to help travelers recapture the spirit of the season,” says Ben Perlo, managing director of US and Latin America for G Adventures.


“We’re also seeing a significant increase in interest, and bookings, for tours in Europe with double the number of Americans booking this past August compared to August 2019, so our new Christmas market tours are well-timed to capture both the pent-up travel demand and the desire to celebrate the holiday season.”

With four departures running from late-November to the end of December, the week-long tours take travelers from Berlin to Vienna, or vice versa. Stopping in Salzburg, Munich and Nuremberg, travelers will sip on mulled wine, marvel at light displays, explore medieval sites, visit cosy Christmas markets and sample a Bratwurst and Currywurst tasting:


  • Christmas in Central Europe – Berlin to Vienna – This week-long tour begins in Berlin where travelers visit famous sites such as Brandenburg Gate and Museum Island before tucking into tasty Bratwurst and searching for souvenirs at the Christmas markets in Gendarmenmarkt square. Taking a train to Nuremberg, travelers will try Nuremberg Lebkuchen, a traditional German cake that is similar to gingerbread, before wandering through fairytale-like stalls and old-fashioned carousels. In Salzburg, they will climb to Hohensalzburg Castle and stop at the conifer-packed Hellbrunner Christmas market. Days in Vienna are spent enjoying coffee and cake in Viennese coffee houses, sipping warm mugs of Glühwein and visiting landmarks such as the Vienna State Opera House and viewpoint from the top of St. Stephen’s Cathedral, where travelers can soak up all the festive magic. The seven-day trip starts from $1,649 per person* and can also be taken in reverse with the Christmas in Central Europe – Vienna to Berlin tour priced from $1,749 per person*.


The Christmas in Central Europe trips are part of G Adventures’ new Vaccinated Tours programme which requires all travelers, and the group’s chief experience officer (or CEO), to be fully vaccinated at least 14-days before the tour departs.


For more information or to book, please visit


About G Adventures 

Founded in 1990 by social entrepreneur Bruce Poon Tip, G Adventures is a small group adventure travel operator offering more than 1,000 tours in 100 countries, on all seven continents. G Adventures’ award-winning trips support local communities, giving travellers meaningful experiences with people, cultures, landscapes and wildlife, while offering them the  freedom and flexibility to explore on their own. G Adventures’ responsible approach to travel is demonstrated through its ‘G for Good’ social impact initiatives, which include travel guidelines for children, wildlife and Indigenous people, community-based social enterprise projects travelers can experience on a trip, and its industry-leading ‘Ripple Score’ assessment which measures how many traveler dollars stay in the local economy. G Adventures offers life-changing tours for individuals of all ages, interests and budgets. Because our world deserves more you. For more information please visit


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