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G Adventures Brings Back Change Makers Agent Challenge

G Adventures’ global agent program is back after a three-year hiatus


G Adventures has announced its popular agent challenge, Change Makers, is returning this year after a three-year hiatus due to the pandemic. Agents will be able to earn their way to the global summit – to be held from September 22-28, 2023, in an exciting, yet-to-be-revealed destination – by choosing to change people’s lives through travel.


The Change Makers challenge goes live today – March 01, 2023 – and runs until June 30, 2023*.  The campaign incentivizes agents to focus on changing people’s lives through travel by booking G Adventures trips. Agents who successfully earn a place at the Change Makers Summit will see firsthand how their work directly impacts local communities in the destinations G Adventures visits.


Thirteen ‘makers of change’ will be chosen from each of G Adventures’ major markets –  the UK and Ireland, continental Europe, Canada, the United States, and Australia and New Zealand. The 65 agents will be brought together at the Change Makers Summit, which will also include members of G Adventures’ team of global purpose specialists and senior leaders from around the world – as well as some special guests.


There are still plenty of surprises to be revealed for the week-long event, where agents will see their impact in action. Highlights include visits to ‘G for Good’ community tourism projects built together with G Adventures’ non-profit partner, Planeterra, as well as destination highlights to help agents build their product knowledge. The trip also includes a full-day, immersive G Adventures experience with guest speakers, and a special party night to remember.


To be eligible to earn a space, agents automatically receive one entry per ‘life changed’ / traveler booked. The top eight agents from each region will qualify, with an additional five ‘wildcard’ spaces available to each region to allocate to any agent who commits to changing at least one person’s life by making at least one G Adventures booking.


Jeremy Brady, National Sales Manager for G Adventures in USA & Latin America, says G Adventures’ purpose as a company is to change lives through travel, and the Change Makers summit has demonstrated its success in reminding agents why they do the job they do.


“The feedback from our community following the inaugural Change Makers Summit in 2019 was incredible. At G Adventures, together alongside our travel advisors, we change the lives of our travelers when they choose to explore the world with us. As pioneers of community tourism, our style of small group travel also helps change the lives of people in the places we visit. We’re so excited to not just welcome our valued travel advisors on this special trip, but to also celebrate the return to travel with them,” says Brady.


The 2023 Change Makers challenge is live now and runs until June 30, 2023. Agents can visit: and log into Sherpa, or speak to their regional global purpose specialist for more information.


* Terms and Conditions apply. Please visit:   for more details.



About G Adventures 

Founded in 1990 by social entrepreneur Bruce Poon Tip, G Adventures is a small group adventure travel operator offering more than 750 trips in 100 countries, on all seven continents. G Adventures’ award-winning trips support local communities, giving travelers meaningful experiences with people, cultures, landscapes and wildlife, while offering them the  freedom and flexibility to explore on their own. G Adventures’ responsible approach to travel is demonstrated through its ‘G for Good’ social impact initiatives, which include travel guidelines for children, wildlife and Indigenous people, community-based social enterprise projects travelers can experience on a trip, and its industry-leading ‘Ripple Score’ assessment which measures how many traveler dollars stay in the local economy. G Adventures offers life-changing adventures for individuals of all ages, interests and budgets. Because our world deserves more you. For more information please visit


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Kim Greiner, US PR/Communications manager, [email protected]