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Cruise Planners Unveils Cutting-Edge Marketing Tools

Cruise Planners Unveils Cutting-Edge Marketing Tools - 3/12/24

CORAL SPRINGS, Fla Mar. 12, 2024— Cruise Planners, the nation’s largest home-based travel advisor franchise network, introduced several new marketing initiatives to its travel advisors during its annual convention. These tools are designed to make it easy for advisors to reach their clients in new and fun ways with creative, engaging and useful travel content during the vacation planning process. The best part is that there is no extra charge to our advisors, all these new tools are included.


Highlights include:


MAXX INTELLIGENCE: Maxx Intelligence is a new tool that leverages the power of AI to enhance content creation within CP Maxx, Cruise Planners’ custom-built CRM and booking system.. Powered by ChatGPT program, Maxx Intelligence allows advisors to easily and swiftly create new content or enhance existing content through artificial intelligence with the click of a button. Cruise Planners is the first travel industry agency to leverage the power of AI with this fully integrated tool. 


MAXX CREATOR: Advisors can now easily create custom robust and professional emails, newsletters, flyers and more with the Maxx Creator tool. Agents can easily choose from several templates and simply insert images, special offers, important links, and body copy leveraging Maxx Intelligence.


CP MAXX VIDEO LIBRARY: The new Video Library tool in CP Maxx will give Cruise Planners advisors the ability to further customize and personalize their clients’ experience. Using this tool, advisors may upload a video file or record their own video and easily share with clients or features in their marketing. When recording a video, advisors can create a script to assist with the recording process and ensure a smooth recording experience. Furthermore, videos can be presented to clients during an interactive LivePlanner session.


MICROSITES:  Cruise Planners advisors now have access to more than 100 different travel microsites that can be added to their websites, sent via email, included in confirmations and shared during Live Planner sessions. These microsites feature cruise lines, tours, exciting destinations, and travel styles such as family cruising, and group travel. 


“Cruise Planners continues to innovate and support its advisors with easy ways to provide engaging content for their clients with minimal time or effort “ said Michelle Fee, Founder and CEO of Cruise Planners. “It’s all about making vacation planning easy!”


About Cruise Planners


Cruise Planners was founded in 1994 and is the nation’s largest home-based travel agent franchise network. As a leader in the travel franchise industry, Cruise Planners positions a nation-wide network of 2,500 franchise owners for success by providing innovative marketing programs, proprietary and cutting-edge booking and technology tools, as well as professional development and hands-on training with the industry’s top executives. The company continues to be an industry leader and was named the No.1 travel franchise by Entrepreneur magazine for 18 consecutive years and awarded by Franchise Business Review as “Best-In-Category” for 2 years.


Franchise Business Review also ranked Cruise Planners #3 OVERALL on their list of Top 200 Franchises of 2022. Cruise Planners was recently featured in Entrepreneur as one of the top 30 franchise innovators in technology, has been consistently named as one of the Top Women-Owned Businesses by the South Florida Business Journal, is on the Inc. 5000 list as one of the fastest-growing private companies in America, and was recognized as one of the Top Workplaces by the Sun Sentinel.


Visit our website,, for more information or to view the complete list of awards and honors.  For those interested in becoming a franchise owner, please visit