Host Agency Press Releases

Cruise Planners Caroline Swift Recognized as a 2023 Franchise Rock Star by Franchise Business Review


CORAL SPRINGS, Fla. Jul. 21- Cruise Planners continues to produce award-winning franchisees with this year’s inclusion of Caroline Swift as a 2023 Franchise Business Review Rock Star in the “Freshmen” category.


Swift was selected from over 36,000 franchisees, representing more than 360 brands that participated in Franchise Business Review’s research. Swift is recognized for outstanding growth and leadership in the first two years since joining Cruise Planners and reaching top sales performance despite the pandemic. Cruise Planners Michael Consoli was recognized in 2022 for being a “Top Producer” Franchise Rock Star.


“I am incredibly humbled and honored to be recognized for this award,” said Swift, who operates her home-based franchise in Laguna Niguel, Ca. “With the guidance and support of Cruise Planners, I was able to ele

vate my business in a way I could never before and I’m so grateful.”



The Franchise Rock Stars were nominated by their franchise brand’s leadership in one of eight categories as franchisees who set admirable examples when it comes to leadership, business acumen, financial and professional success, and contributing to their community. Categories included: Giving Back, Women, Millennials, Veterans, Family-Owned, “Freshmen”, Top-Performers, and Multi-Unit Owners.


“Caroline is a superstar and we recognized her potential early on,” said Michelle Fee, CEO and founder of Cruise Planners. “She continues to exceed expectations and we know this is only a glimpse of the success in store.”


Visit to see the full list of the 2023 Best Franchise Cultures and visit to learn more about the company.



Company Background

Cruise Planners was founded in 1994 and is the nation’s largest home-based travel agent franchise network. As a leader in the travel franchise industry, Cruise Planners positions a nation-wide network of 2,500 franchise owners for success by providing innovative marketing programs, proprietary and cutting-edge booking and technology tools, as well as professional development and travel agent training with the industry’s top executives. The company continues to be an industry leader and was named the No.1 travel franchise by Entrepreneur magazine for 18 consecutive years and awarded by Franchise Business Review as “Best-In-Category” for 2 years.

Franchise Business Review also ranked Cruise Planners #3 OVERALL on their list of Top 200 Franchises of 2022. Cruise Planners was recently featured in Entrepreneur as one of the top 30 franchise innovators in technology, has been consistently named as one of the Top Women-Owned Businesses by the South Florida Business Journal, is on the Inc. 5000 list as one of the fastest-growing private companies in America, and was recognized as one of the Top Workplaces by the Sun Sentinel.


Visit our website,, for more information or to view the complete list of awards and honors. For those interested in becoming a franchise owner, please visit