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CCRA Kicks-Off 50th Anniversary Year with “Is TRUE Right for You?” Campaign and Webinar Series

CCRA Kicks-Off 50th Anniversary Year with "Is TRUE Right for You?" Campaign and Webinar Series

FORT WORTH, TEXAS – March 5, 2024 – CCRA Travel Commerce Network, a pioneer in revolutionizing the travel industry, is celebrating its 50th anniversary with the launch of its new education campaign, “Is TRUE Right for You?” This innovative initiative aims to enlighten travel advisors and agency owners about the unparalleled benefits of the TRUE travel agency code and is being kicked-off with the first installment of an interactive webinar series scheduled for later this month.


At the heart of the “Is TRUE Right for You?” campaign is the essence of empowerment and independence. TRUE, the only industry accreditation developed and maintained by seasoned travel advisors and experienced industry executives, ensures that the program prioritizes the needs of travel agencies above all else. With TRUE, agencies can rest assured that their best interests are always at the forefront.


The top benefits of TRUE accreditation are as compelling as they are transformative. Firstly, advisors enjoy the perk of earning a solid 100% commission. Secondly, TRUE provides direct recognition by suppliers, meaning advisors receive commissions directly from suppliers, eliminating any intermediaries. Thirdly, and perhaps most importantly, TRUE empowers advisors to build a future for themselves by owning their sales volume. This invaluable independence not only enhances the agency’s value but also opens up opportunities for future growth and potential sale of the business down the road.


To further educate and empower travel advisors, CCRA Travel Commerce Network is proud to present its new webinar series scheduled for March 20th, 2024. This series will serve as an open forum for prospective members to explore the benefits of TRUE independent accreditation in depth. Led by industry experts, these webinars will delve into the nuances of TRUE, shedding light on its myriad advantages and how it can propel travel businesses to new heights. Travel agency owners and travel advisors can register online at:  – to participate in the free webinar and learn if TRUE is for you!


“Our 50th Anniversary is the perfect time to share our celebration by helping travel advisors create and grow their own travel businesses. We are thrilled to launch our new ‘Is TRUE Right for You?’ campaign and webinar series,” said Dic Marxen, President and CEO of CCRA Travel Commerce Network. “TRUE accreditation is a game-changer for travel agency owners and travel advisors looking to start their travel business and we are excited to share its transformative potential with the industry. With TRUE, the possibilities are limitless, and we are here to help more advisors unlock their true potential.”


Stay tuned for additional dates for the “Is TRUE Right for You?” webinar series and more 50th Anniversary news to come. Don’t miss this opportunity to discover the key to unlocking success in the travel industry!


TRUE offers easy steps for registration, while ensuring that the highest standards are maintained in the vetting process.  For additional information, visit  


About CCRA


Established nearly 50 years ago, CCRA International, Inc. continues pioneering novel and creative platforms and programs that connect travel professionals and suppliers with the products and services they need to drive revenue, relationships, and brand recognition in the travel marketplace.


CCRA features an International Air Division focused on providing access to exclusive international air commissions; a 24/7 Travel Industry Call-Center Division staffed with expert travel advisors; a Membership Services Division that encompasses: the TRUE code agency accreditation and identification program, and a powerful Global Supplier Network that includes PowerSolutions LIVE travel advisor training and supplier networking events. The company is dedicated to sustainability for our planet. For more information, visit