CCRA Announces May 2023 PowerSolutions LIVE Chicago Travel Advisor Training and Networking Event

Sponsored by Volaris and held in partnership with Mexico’s Ministry of Tourism, showcasing the 32 Mexican states and its 132 Pueblos Mágicos

Headlined by keynote speaker Miguel Torruco Marques, Mexico’s Secretary of Tourism who has been instrumental in the growth of tourism into Mexico, PowerSolutions LIVE Chicago will take place during an entire day where hundreds of travel advisors will get the unique opportunity to learn firsthand about Mexico’s history, tourist attractions, destinations, and breathtaking natural wonders.  In addition, advisors will network with a vast array of suppliers from exciting vacation destinations in and around Mexico including Baja California Sur, Central Florida – with over 550 of the most beautiful freshwater lakes in Florida, the states of Nayarit – considered the birthplace of Aztec Civilization and Sonora – with a variety of climates to explore, as well as world class suppliers like Hyatt, Melia Hotels & Resorts, Marriott International, and many more.

The event will include valuable education and training sessions by the tourism leaders as well as face-to-face round table meetings between advisors and suppliers. The afternoon will present further opportunities for building key supplier relationships and networking with industry colleagues and an interactive trade show that will also highlight the cultural heritage of Mexico, featuring a traditional Mariachi band, Mexican food, fantastic giveaways, and prizes – including a trip for two to Mexico!

“We are very pleased to collaborate with the Ministry of Tourism of Mexico on this LIVE event,” said Peter Pincus, CTC, Chief Commercial Officer of CCRA. “With a keen focus on a country where our members already generate bookings of close to 500,000 room nights annually, this event offers a stage for us to continue attracting an even greater audience of travel professionals to further boost Mexican tourism. With the participation of many of Mexico’s states and pueblos, we know that this event that will give participants the insider’s perspective into the vast and diverse country and help continue growing Mexico’s inbound tourism numbers.”

Secretary of Tourism of Mexico, Miguel Torruco Marqués said, “CCRA’s strategy to promote Mexican tourism in the US is exactly the type of initiative we need to generate incremental arrivals from the United States, which is Mexico’s largest source market. The public and private sectors contribute to the diversification of tourist activity towards the 235 main tourist attractions that our country has; particularly our 132 Magical Towns, which best represent the culture of Mexico. In this post-pandemic era, where travelers are better informed, they seek to enjoy nature and more open spaces. In addition, the benefits of educating travelers and advisors will generate traffic to all regions, in compliance with the instructions of President, Andrés Manuel López Obrador, who said that tourism is a tool for social reconciliation.”

About CCRA:

Established nearly 50 years ago, CCRA International, Inc. continues pioneering novel and creative platforms and programs that connect travel professionals and suppliers with the products and services they need to drive revenue, relationships, and brand recognition in the travel marketplace.

CCRA features an International Air that Division focused on providing access to exclusive international air commissions; a 24/7 Travel Industry Call-Center Division staffed with expert travel advisors; a Membership Services Division that encompasses: the TRUE code agency accreditation and identification program, Travel Advisor Global Network (TAGN) – CCRA’s host agency, and the CCRA Travel Advisor StartUp program for those new to the industry looking to become travel advisors; and a powerful Global Supplier Network that includes PowerSolutions LIVE travel advisor training and supplier networking events. The company is dedicated to sustainability for our planet. For more information, visit www.ccra.com.