Part rally cry, part love-letter to real travel, G Adventures’ new brand campaign – Bring on the World – captures the type of travel the community tourism pioneer stands for; the unforgettable experiences, deep connections, and world-changing ethos, while at the same time serving to inspire travelers to welcome whatever their adventure happens to bring their way.
The Bring on the World campaign is live now, and features a new anthem video that champions real travelers; those who want to step outside their comfort zone and learn something new about the world, as well as themselves.
According to Jenn Stevens, US trade marketing manager, the new campaign will offer advisors a host of fun, engaging tools to entice their travelers.
“Our new ‘Bring On The World’ campaign brings a fresh look to G, with a super-fun video that advisors can use on their social media platforms, a full toolkit that includes new images, consumer pass-along flyers, social media templates and lots more.
“We’ll be debuting the new look publicly at the upcoming travel trade shows this season, and can’t wait to get advisors’ reactions,” said Stevens. “And the toolkits are ready now for advisors to start using, with more assets to be added throughout the year as the campaign develops.”
Kyle Jordan, director of brand and creative for G Adventures, says the team wanted a bold call to action for this campaign – one that spoke to the heart of what makes real travel so impactful.
“We developed a manifesto for this creative concept that captures the mindset of real travelers. It’s a rally cry for people who love to travel like we do. Those who desire real experiences, connection, and meaning. It’s about everything G Adventures has always stood for and celebrates that in a way that inspires travelers to do the same,” said Jordan.
Agents can access assets for the upcoming campaign by logging in to the new brand campaign agent tool kit, or signing up to the G Adventures Asset Library at this link here.
About G Adventures
Founded in 1990 by social entrepreneur Bruce Poon Tip, G Adventures is a small group adventure travel operator offering more than 750 trips in 100 countries, on all seven continents. G Adventures’ award-winning trips support local communities, giving travelers meaningful experiences with people, cultures, landscapes and wildlife, while offering them the freedom and flexibility to explore on their own. G Adventures’ responsible approach to travel is demonstrated through its ‘G for Good’ social impact initiatives, which include travel guidelines for children, wildlife and Indigenous people, community-based social enterprise projects travelers can experience on a trip, and its industry-leading ‘Ripple Score’ assessment which measures how many traveler dollars stay in the local economy. G Adventures offers life-changing adventures for individuals of all ages, interests and budgets. Because our world deserves more you. For more information please visit www.gadventures.com
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Kim Greiner, US PR manager: kgreiner@gadventures.com