Press Releases

Brand USA to Premiere Giant Screen Adventure Documentary, INTO NATURE’S WILD, in Vancouver

Brand USA to Premiere Giant Screen Adventure Documentary

February 26, 2020 — Brand USA, the destination marketing organization for the United States of America, has once again teamed up with MacGillivray Freeman, the award-winning producers of hit documentaries National Parks Adventure and America’s Musical Journey to produce Into Nature’s Wild. The film will run for the next several months at Science World in Vancouver before making it’s Montreal debut on May 12, 2020.


“Into Nature’s Wild,” is the new 3D documentary for exhibition in IMAX® and giant-screen theatres. It takes viewers on an incredible journey through the nation’s most iconic wilderness areas. Produced by MacGillivray Freeman Films in association with Brand USA along with presenting sponsors, Expedia Group and United Airlines, this film showcases the diversity of the United States’ natural and urban wonders.


A celebration of the transformational allure of nature and wild places, “Into Nature’s Wild” is an exhilarating ride via kayak, bike, train, hot air balloon, zipline, kite surfboard, and more, into some of the most beautiful and undiscovered terrain of North America. From the wilds of Alaska and the lush coastline of Oregon, to the ancient canyons of the southwest and the rolling hills of the Appalachian Trail, “Into Nature’s Wild” is wall-to-wall with natural treasures and the joy that comes from spending time in nature.


Guiding this journey are three trailblazers – pioneering Native American astronaut John Herrington, Alaskan pilot and youth advocate Ariel Tweto, and record-breaking long-distance hiker Jennifer Pharr Davis – who share a passion for connecting people to experiences in the wild. As they wind their way through the scenic byways, ancient homelands, secret gems, and hidden trails of America, viewers will discover the special human connection we all share with the natural world.


Brand USA continues to leverage cinematic film to highlight the nearly limitless travel experiences the United States has to offer. Following the two previous highly successful giant screen movies, “Into Nature’s Wild” will premiere in hundreds of theatres across the globe and inspire even more international travel to the United States. 


“Our films have demonstrated how influential the giant screen medium can be, and they have inspired travellers all over the world to explore the wonders of the United States,” said Christopher L. Thompson, president and CEO of Brand USA. “There’s still plenty of wild left in America and we are excited to share our third film, Into Nature’s Wild, which embodies the trailblazing spirit of America, to inspire international travellers to come and explore. And, we thank our presenting partners Expedia Group and United Airlines whose support is instrumental in our ability to produce the film.” 


“Into Nature’s Wild is a nonstop adventure to some of America’s most stunning and little-known natural landscapes and trails and a vital exploration into how being in nature can spark peak experiences that improve our lives,” said Greg MacGillivray, chairman of MacGillivray Freeman Films and director of “Into Nature’s Wild”.

“With the full immersive impact of the giant-screen experience, Into Nature’s Wild invites viewers to connect to their inner trailblazer and set out on their own outdoor adventure, whether it’s a trip to the mountains or desert or a walk in their neighbourhood park,” adds Shaun MacGillivray, the film’s producer and president of MacGillivray Freeman Films.  


This film is family-friendly and has a run time of 40 minutes. Additional information is available at

MacGillivray Freeman Films is the world’s foremost independent producer and distributor of giant-screen 70mm films with 45 films for IMAX® and giant-screen theaters to its credit. Throughout the company’s 50-year history, its films have won numerous international awards including two Academy Award® nominations and three films inducted into the IMAX Hall of Fame. MacGillivray Freeman’s films are known for their artistry and celebration of science and the natural world. It is the first documentary film company to reach the one-billion-dollar benchmark for worldwide box office. For more information about the company, visit


About Brand USA

Brand USA, the destination marketing organization for the United States, was established by the Travel Promotion Act as the nation’s first public-private partnership to promote the United States as a premier travel destination and to communicate U.S. travel policies and procedures to worldwide travelers. The organization’s mission is to increase international visitation to the USA in order to fuel the U.S. economy and enhance the image of the United States worldwide. Formed as the Corporation for Travel Promotion in 2010, the public-private entity began operations in May 2011 and does business as Brand USA. According to studies by Oxford Economics, over the past six years, Brand USA’s marketing initiatives have helped welcome 6.6 million incremental visitors to the USA, benefiting the U.S. economy with more than $21.8 billion in total economic impact and supporting, on average, nearly 52,000 incremental U.S. jobs a year.

For industry or partner information about Brand USA, visit To discover more about the USA and the boundless diversity of American travel experiences and authentic, rich culture, please visit Brand USA’s consumer website and follow Visit The USA on FacebookTwitter, and Instagram.