Press Releases River Cruising Supplier

BranchUp Announces AmaWaterways as a Preferred Supplier on its Social Media Technology

VANCOUVER – BranchUp has recently added award-winning river cruise line, AmaWaterways as a preferred supplier to its social media marketing program.


“We are thrilled to feature AmaWaterways as a preferred supplier on our platform for travel professionals both in Canada and the U.S.,” said Michael Drever, BranchUp founder. “As a leading river cruise line and trusted partner for travel advisors, the company puts a major focus on providing inspirational content and promotional offers to their travel partners, and their participation in BranchUp is another tool to building successful partnerships that keep getting stronger and is absolutely free to travel advisors.’’


BranchUp is an innovative technology company that provides travel advisors with free social media marketing that both engages clients and generates leads for vacation options presented by their preferred suppliers participating in the program.


“Empowering our travel advisors with innovative sales and marketing tools to grow their river cruise business has always been a top priority for AmaWaterways, and we are proud to partner with BranchUp to offer our travel advisor partners a simple and effective tool providing pre-approved content to help them generate more qualified leads at no cost to them,” said Alex Pinelo, AmaWaterways, Senior Vice President, Sales. “By using BranchUp’s unique program, travel advisors will automatically have AmaWaterway’s current promotions and inspirational content populate their Facebook feeds and drive inquiries to our branded landing pages personalized with the advisor’s contact information.”


The BranchUp program means travel professionals can focus on working with clients, not searching for content. The travel professional’s Facebook Business Page is automatically updated daily with posts that their clients can like, share and click to request a quote.



About BranchUp

Established in 2015, BranchUp provides curated lead-generation marketing for B2B2C applications. Through its proprietary software, the company currently supports more than 35,000 users.


BranchUp works with cruise and vacation suppliers to drive business with personalized, turn-key marketing for travel advisors, so they can focus on the product training, sales, and client service side of the business.



About Michael Drever

Michael Drever’s career has been focused on helping travel agents master the art of sales and marketing by leveraging technology to their advantage. As founder and former CEO of Expedia™CruiseShipCenters™, he spent 25 years working with franchise owners and travel agents developing and implementing personalized marketing systems that create “Customers for Life.”
Recognizing the importance of social media as the next tool for travel agents, Mike founded BranchUp® in 2015, with the sole purpose of creating new marketing and technology tools which “Empower Travel Professionals”.



About AmaWaterways 

Family-owned and operated for more than 20 years, AmaWaterways offers unparalleled river cruise experiences with 28 custom-designed ships sailing Europe’s Danube, Douro, Rhine, Moselle, Main, Rhône, Saône, Seine, Garonne and Dordogne Rivers, and Dutch and Belgian Waterways; Southeast Asia’s Mekong River; Africa’s Chobe River; Egypt’s Nile River and Colombia’s Magdalena River (2024). Co-founded by pioneering river cruise executives Rudi Schreiner, Kristin Karst and Jimmy Murphy, the company is renowned for its warm and welcoming crew; innovative and sustainable ship design; wellness activities (including a wide choice of included small group shore excursions featuring biking and hiking options); and award-winning, locally sourced cuisine paired with complimentary fine wine. Modern, spacious and tastefully decorated, most AmaWaterways ships welcome an average of just 150 guests and feature onboard amenities such as a stunning Main Lounge, specialty Chef’s Table restaurant, hair and massage salons, Sun Deck walking track, and heated outdoor swimming pools with swim-up bars. AmaWaterways leads the river cruise industry in innovation, highlighted by the launch of the revolutionary AmaMagna, and the introduction of the history-making Seven River Journey itineraries. The company also offers a variety of themed sailings and brand relationships, with sailings geared towards active travelers and families, as well as group and charter options.