Hotel and Resort Press Releases

Bahia Principe’s Parent Company, Grupo Piñero, Invests $60 Million in Upgrades

Bahia Principe’s Parent Company, Grupo Piñero, Invests $60 Million in Upgrades

The Spanish hospitality group kicks off the year by strengthening offerings in Mexico and Dominican Republic


MIAMI, FL (Feb. 24, 2020) – Grupo Piñero, Bahia Principe Hotels & Resort’s parent company, has announced a significant $60 million investment to renovate its Living Resorts division, which includes hotels, residential units and golf courses that operate under the Bahia Principe brand. As part of the group’s continuous commitment to offer guests an elevated experience, resorts in both Mexico and the Dominican Republic will see numerous enhancements allowing visitors the opportunity to fully Experience Happiness.


“Our strategic approach to renovating our hotels, residences and golf courses will help us surpass guest expectations in a hospitality landscape that is becoming increasingly competitive each year,” said Encarna Piñero, CEO of Grupo Piñero. “In 2020, we will work toward elevating the consumer experience and to maintain our position as a leading all-inclusive brand in Mexico, the Caribbean and Spain.”


The brand has allotted $40 million toward upgrades at Bahia Principe Grand Tulum with renovations that will highlight the new Origin concept, paying homage to the Mayan community by incorporating traditional architecture, textures and materials inspired by the native culture. The revamp will include remodeled villas, Premium Superior rooms and Suites for up to 4-5 guests, as well as a beautifully designed swimming pool featuring Mayan symbolism throughout.


The remaining $20 million will be allocated toward hotel facilities and residential complexes in Dominican Republic and Mexico, as well as the brand’s golf course in Riviera Maya, which recently entered a partnership with Professional Golfers Association of America (USPGA) to better position the Mexico golf course in the U.S. market.


“This agreement supports our promise to create exciting experiences for our clients and also helps strengthen our commitment to the golf segment and the sport as a whole in the destinations in which we operate,” said Jaime Sitiar, managing director of Bahia Principe Residences & Golf. “As of December 2020, we will be extending this alliance with the USPGA to our facilities in the Dominican Republic.”


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About Bahia Principe Hotels & Resort


Grupo Piñero’s Bahia Principe hotel chain has a presence in the Dominican Republic, where it is the market leader in terms of the number of hotel beds, as well as the Riviera Maya (Mexico), Jamaica and Spain (in the Canary and Balearic Islands). Year after year, the Bahia Principe hotels receive a large part of the most prestigious international awards for quality that are given in the vacation industry. Alongside its high-end hotel facilities, the Piñero family’s company also manages two large luxury home resorts: Playa Nueva Romana Residences & Golf (Dominican Republic) and Bahia Principe Rivera Maya Residences & Golf (Mexico). The company has also developed other lines of business in the tourism industry, the most notable of which include the tour operator business (Soltour and BP-USA Travel) and Destination Management Companies (DMCs) (Coming2).