Hotel and Resort Press Releases

Bahia Principe Hotels & Resorts’ Strengthens Sustainability Efforts and Launches New Campaign “We are Ecocentric”

Bahia Principe Hotels & Resorts’ Parent Company Strengthens Sustainability Efforts and Launches New Campaign “We are Ecocentric”

Following a nearly 10 million USD investment in 2020 to help preserve the environment, Grupo Piñero presents an updated sustainability strategy in time for World Environment Day


Palma de Mallorca, Spain – June 4, 2021. – Grupo Piñero, parent company of Bahia Principe Hotels & Resorts – the leader in all-inclusive resorts in the Caribbean, announces strengthened sustainability initiatives and a new ecofriendly campaign in line with their efforts to preserve and protect the natural environments in which they operate. The Spain-based brand, which strictly complies with the United Nations’ Sustainable Development Goals, invested nearly 10 million USD in 2020 towards projects linked to helping the environment, including reducing carbon emissions, improving energy efficiency, and promoting local biodiversity.


Part of a greater corporate social responsibility plan the company has set forth, Bahia Principe Hotels & Resorts, under the direction of Grupo Piñero, aims to achieve a 60 percent reduction in carbon emissions by 2024 and has set in place a series of water conservation efforts, such as proper water treatment and its adequate reuse. Equally as important, the hospitality conglomerate was able to reach the following milestones in 2020:


  • more than 15,000 plants grew within the properties they hold, 90 percent of them are plant species at risk of extinction; 


  • utilizing primarily native flora to improve Bahia Principe Grand El Portillo’s and Playa Nueva Romana’s landscaping in the Dominican Republic;


  • arranging a consistent schedule of environmentally friendly activities for guests presented by Ecobahia Foundation, Bahia Principe’s non-profit organization aimed at environmental protection;


  • held internal audits to ensure all business units were complying with preestablished procedures.


Join the “Ecocentric” Movement


In honor of World Environment Day celebrated on June 5, Grupo Piñero launches the “We Are Ecocentric” campaign inviting its guests and stakeholders to actively pursue being eco-friendly. The campaign will promote the company’s past efforts to conserve nature and will share tips and initiatives to allow others to become more aware of, and better protect, their surroundings.


“We are proud of our most recent achievements, yet we are aiming to do much more. At Grupo Piñero, we are certain that by working together we can help achieve a cleaner planet and better educate our society. That is one of the reasons why we launched the new ‘We Are Ecocentric’ campaign, to urge our partners, employees, guests and beyond to take care of the extraordinary planet we live in,” said Isabel Piñero, chief strategy officer at Grupo Piñero.


Bahia Principe Hotels & Resorts is committed to reducing the impact they have on the environment as their parent company currently manages a sweeping 130 million square feet of land spread across 27 hotels and residential properties in Spain, Mexico, the Dominican Republic, and Jamaica, counting four golf courses and over four miles of Caribbean beaches.