May 4, 2026 – In celebration of Travel Advisor Appreciation Month, Avoya Travel® is highlighting year-over-year growth across its network, with a rising number of independent travel advisors on track to exceed $1 million in annual sales in 2026.
Key Data Insights (2026 Projections)
· Double-digit year-over-year growth in advisors on track to surpass $1 million in annual sales
· Continued expansion of top-performing advisors across the network year over year
· A meaningful increase in the share of advisors reaching $1 million, reflecting stronger performance across the network
· Growth achieved within a more selective, efficiency-focused network model
This year-over-year growth signals continued momentum across the Avoya Network™, with more advisors reaching the million-dollar milestone even amid ongoing global uncertainty. It reflects how advisors are leveraging Avoya’s resources, partnerships, and technology to build stronger, more scalable businesses.
Recognizing Advisor Success During Travel Advisor Appreciation Month
As more advisors reach new levels of success, Travel Advisor Appreciation Month highlights the growing impact they are making across the industry and the momentum building within the Avoya Network.
“At Avoya, advisors are at the center of everything we do,” said Phil Cappelli, Chief Executive Officer of Avoya Travel. “Seeing more of them reach the million-dollar mark year over year, especially in a dynamic global environment, is a reflection of both their dedication and the strength of the resources that supports them.”
From Growth to Recognition: Million Dollar Showcase
Avoya will recognize and celebrate its top-performing advisors at the upcoming Million Dollar Showcase, an exclusive event reserved for those who have reached the industry’s highest levels of success.
Taking place July 31 through August 3, 2026, at the Fairmont Scottsdale Princess, the event brings together top advisors, partners, and Avoya leadership for four days of elevated networking, collaboration, and celebration.
Designed to recognize the dedication and performance required to reach the million-dollar milestone, the Million Dollar Showcase offers a unique opportunity for advisors to connect with peers, engage directly with partners, and continue building momentum for future growth.
Investing in Advisor Growth
This milestone reflects Avoya’s continued investment in programs designed to help advisors grow and scale their businesses.
Recent initiatives, including the new 5 & Mine repeat incentive program, are focused on rewarding advisors for expanding client relationships and increasing long-term client value.
Through this program, advisors have the opportunity to significantly increase their earning potential over time, with commission earnings on qualifying client bookings increasing by more than 150% as those relationships deepen.
These types of programs are designed to support sustainable growth, encouraging advisors to build lasting client connections while continuing to expand their business. As part of Travel Advisor Appreciation Month, these investments reflect Avoya’s ongoing commitment to recognizing and supporting advisor success.
Advisor Perspectives: Growth That Scales
The growth in million-dollar advisors is not limited to a small group. It reflects a broader pattern across the network, with high-producing Avoya independent advisors across a range of business models and specialties on track to exceed $1 million in sales this year.
Penny Rushing, owner of FOUR POINTS TRAVEL, LLC, continues to build a high-performing business rooted in a loyal client base and a consistent focus on delivering value across each stage of the customer journey.
For Belinda Brooks, owner of Vacations by Belinda Brooks, LLC, long-term client relationships are a key driver of sustainable growth. “Building long-term connections not only creates consistency but also allows me to better anticipate and serve my clients’ evolving needs.”
Ryan Warshaw, co-owner of Epic Jaunts LLC, is also projected to reach the milestone, reflecting a strategic approach centered on expanding client engagement and delivering meaningful, repeat travel experiences.
Together, these advisors reflect a broader trend across the Avoya Network, where deepening client relationships and expanding how clients travel are helping drive scalable, long-term success. This approach to building long-term client value is also reflected in Avoya’s ongoing investment in programs designed to reward and support advisor growth.
A Growing Opportunity for Travel Advisors
As the travel industry continues to evolve, the role of the travel advisor remains central to delivering personalized, high-value experiences.
The expected number of agents exceeding $1 million in sales year over year highlights what is possible, even in a shifting global environment, for those who have the right support, tools, and partnerships in place.
To learn more visit: www.AvoyaNetwork.com.