Press Releases River Cruising

Avalon Cruises Into Households with New Ad Campaign

Travel Agent News for Avalon Waterways new TV Ad Marketing

River Cruise Operator Invites Travelers to “See the World Your Way



LITTLETON, Colorado – September 4, 2018 – This week, Avalon Waterways is cruising into American households, on their favorite travel and home decorating shows, with two NEWcommercial spots.  Avalon’s fall advertising campaign invites travelers to see the world their way. To look deeper. To see what others miss. To find views as expansive as their own.


[View Spot 1 ; View Spot 2.]


“The same company that reinvented river cruise ships with spacious rooms, huge windows, one-of-a-kind Open-Air Balconies and beds that face the ever-changing views outside, has also reinvented the river cruise experience,” said Pam Hoffee, managing director of Avalon Waterways. “Whether travelers want to walk in the footsteps of legends, walk down the street like a local or accelerate their walk into a jog, our new Avalon Choice program presents our guests with the opportunity to go their own way each day of their cruise.”


Avalon’s new Avalon Choice program is featured in its television ads that showcase “Classic,” “Discovery” and “Active” excursions as well as the company’s award-winning Suite Ships.


“In 2019, for the first time, Avalon’s entire fleet will be Suite Ships,” said Hoffee.  “As a result, the new advertising places a spotlight on our signature ships with Open-Air Balconies which blur the line between outside and in while forming a comfortable and spacious seating area for six and creating an open invitation to discover and dream.  Even better?  Avalon’s balconies do not sacrifice room space.  In contrast, they invite guests to enjoy 100 percent of their Panorama Suite, 100 percent of the time.”


At 200-square-feet, Avalon’s Panorama Suites – on two full decks of every Suite Ship – are 30 percent larger than the average stateroom.  In fact, the smallest stateroom in the Avalon fleet is 172-square-feet. But that’s not all. In every Panorama Suite, Avalon Waterways angled their beds to face out so our guests can enjoy the breathtaking views passing by.


“There are those who don’t want to stand out. To be different. They like the status quo. Avalon Waterways is not that and neither are our guests,” said Hoffee.  “Instead, we have redefined the river cruise experience with expansive rooms, wider views and countless opportunities and choices to discover new destinations in new ways.”


To ensure travel agents don’t miss the boat on this opportunity to educate and inspire travelers to choose river cruising for their next vacation, Avalon Waterways has also launched a “More in View” sales event and trade campaign with a promotion featuring FREE AIR on select 2019 European departures.


“Travel agents are an integral part of our national advertising campaign,” said Vanessa Parrish, channel marketing manager for the Globus family of brands.  “We have always provided agents with complimentary marketing tools and support. As part of this TV campaign, we are also arming them with a Consumer Marketing Kit on the Travel Agent Portal to access our new advertising spots, e-mails, social media posts, images and more to help them ignite river cruise sales for 2019. By launching this television advertising campaign, we hope to inspire more travelers to ask for – and book – river cruise vacations with their travel agent.”



Since we launched our very first ship in 2004, Avalon Waterways has invited you – our traveler – to be our muse. Thanks to you, we let imagination and a relentless desire to create a smart use of space, be our guide. The result?  An incomparable river cruise experience, including one-of-a-kind Panorama Suites℠ – with innovative Open-Air Balconies® and beds facing the views – on the industry’s only Suite Ships®:  Unequaled vessels that feature two full decks of 200- and 300-square-foot suites.


On the spectacular ships of Avalon, “included” is one of our favorite words.  Spacious outside staterooms with plenty of room to relax – included.  Special touches like regional wines and beer at every onboard lunch and dinner – included.  Complimentary Wi-Fi – included.  The most shore excursions, led by Certified Local Guides – included.  VIP entrance into must-see sites – included. Unique Local FavoritesSMdesigned to bring your destination to life – included.  In addition to everything that is included, we also give you the freedom of Avalon Choice® – a different approach to river cruising that invites travelers to personalize their trip.


Whether looking for a romantic mini-break, an in-depth 24-day exploration or something in between, with Avalon Waterways, you can choose the river cruise that reveals the very best of Europe, Asia, or South America– your way!