Hotel and Resort Press Releases

AT FIRST SIGHT: Barceló Hotel Group Launches New Advertising Campaign

Barceló Hotel Group’s new advertising campaign is inspired by the sensation of love at first sight — a sensation experienced by countless guests at its Latin America and Caribbean hotels – with aims at driving bookings this winter travel season.



Miami, October 29, 2018 – Have you ever been struck by cupid’s arrow? Many of Barceló Hotel Group’s Latin American and Caribbean hotels have one thing in common: they are capable of seducing travelers at the blink of an eye, thanks to their privileged and charming oceanside locations and top-notch services. A beautiful sunset over the Caribbean, a paradisiacal white sand beach with crystal clear waters, enticing pools for sunbathing and relaxing – these are all unique and unforgettable experiences that travelers can’t help falling in love with.


To complement these sensational vacation experiences, the Spanish chain, Barceló Hotel Group, has based its winter campaign on the concept of “love at first sight” with a campaign entitled “At First Sight.” During peak season for overseas destinations, which goes through February 2019, North American travelers, will get to experience the passion that arises from staying at Barceló Hotel Group properties.


“The At First Sight campaign really gets to the heart of what makes the Barceló experience unlike any other,” says Juan Perez Sosa, Senior Vice President of Sales & Marketing in the United States for Barceló Hotel Group. “I hope it will inspire travelers to find their very own special moments during their time at Barceló Hotel Group properties.”


The “At First Sight” campaign will be promoted through digital channels across North America and will offer discounts of up to 55 percent at top hotels across Mexico, the Dominican Republic, Aruba and Cuba when reserving through




About Barceló Hotel Group

Barceló Group’s hotel division, Barceló Hotel Group, is the 3rd largest hotel chain in Spain and the 29th largest in the world. The hotel group’s portfolio currently boasts 248 urban and leisure hotels ranked between 4 and 5-stars with more than 54,000 rooms throughout 22 countries and marketed under four brands: Royal Hideaway Luxury Hotesl & Resorts, Barceló Hotels & Resorts, Occidental Hotels & Resorts and Allegro Hotels. For more information or reservations, visit