Hotel and Resort Press Releases

Ariana Sustainable Luxury Lodge joins Virtuoso

Ariana Sustainable Luxury Lodge joins Virtuoso

Cappadocia, Turkey (April 20, 2021) – Ariana Sustainable Luxury Lodge has been accepted into Virtuoso®’s exclusive portfolio of luxury travel partners, comprised of more than 2,000 preferred suppliers in 100 countries. According to Koray Edemen, proprietor of Ariana Sustainable Luxury Lodge, inclusion in Virtuoso will open up new sales and marketing opportunities to the network’s luxury travel advisors and their highly desirable clientele. Virtuoso agencies worldwide sell an average of (U.S.) $25-$30 billion annually, making the network the most significant player in luxury travel.


“Virtuoso’s acceptance process is incredibly selective, so becoming a preferred partner is a true honor,” said Edemen. “The reputation Virtuoso member agencies have for outstanding dedication to their clients is a perfect fit with our own bespoke approach to service. Now that we’re part of this renowned network, we look forward to offering Virtuoso advisors and their clients the special amenities, values and experiences that surpass their expectations.”


Ariana Sustainable Luxury Lodge joins Virtuoso’s collection of the finest luxury hotels, resorts, cruise lines, airlines, tour operators and other suppliers worldwide. These partners, which specialize in world-class client service and experiences, provide superior offerings, rare opportunities and exceptional value for Virtuoso clients. These prestigious providers can market to Virtuoso clients via network vehicles and to Virtuoso agencies through multiple communications channels and events, including Virtuoso Travel Week, luxury travel’s largest worldwide gathering. Ariana Sustainable Luxury Lodge’s acceptance into Virtuoso gives it direct relationships with the world’s leading leisure travel agencies in North and Latin America, the Caribbean, Europe, Asia-Pacific, Africa and the Middle East.


In addition to its sustainable design, Ariana is also committed to supporting the surrounding community, respecting local culture while advancing economic development. Virtuoso clients will enjoy a $100 resort credit or complimentary lunch or dinner, as well as room upgrades that are subject to availability.


For more information about Ariana Sustainable Luxury Lodge, call +90 (384) 219-2223 or visit


About Ariana Sustainable Luxury Lodge


Located atop the Uchisar Valley and using eco-friendly principles, recycled materials and energy-efficient practices, Ariana is a masterclass in luxurious, eco-sensitive cave dwelling. Inside the handcrafted walls, Byzantine mosaics and Ottoman frescoes adorn the 11 ultra-deluxe suites, which also feature a retro-modern 1960s touch with acidic pops of color. The beautiful surrounding landscape of Cappadocia, as well as a private vineyard, complete this unique and wondrous property.


By sourcing ingredients from local farmers, the lodge’s fine-dining restaurant, The Plum, provides a fresh farm-to-table experience for guests while promoting economic development. Ariana also connects guests with local workshops, supporting resident artisans and giving guests the chance to bring home high-quality, authentic goods.


About Virtuoso

Virtuoso® is the leading global travel agency network specializing in luxury and experiential travel. This by-invitation-only organization comprises over 1,100 travel agency locations in 50 countries throughout North America, Latin America, the Caribbean, Europe, Asia-Pacific, Africa and the Middle East. Drawing upon its preferred relationships with more than


2,000 of the world’s best hotels and resorts, cruise lines, airlines, tour companies and premier destinations, the network provides its upscale clientele with exclusive amenities, rare experiences and privileged access. Normalized annual sales of (U.S.) $25–$30 billion make Virtuoso a powerhouse in the luxury travel industry. For more information, visit