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ARC and Avianca Implement NDC with ARC Direct Connect

Innovative Solution Will Help Avianca Expand Content Offerings in Latin America


ARLINGTON, Va. – September 19, 2023 – Airlines Reporting Corp. (ARC) has finalized Avianca’s New Distribution Capability (NDC) implementation with the ARC Direct Connect program. The partnership enables Avianca to offer robust content and detailed information through its booking platforms for corporate travel buyers and travel agencies while providing a consistent settlement experience through ARC’s trusted platform.


Through ARC Direct Connect, Avianca will expand its reach into the Puerto Rican market and allow more passengers to take advantage of Avianca’s network, which is one of the largest in Latin America.


“As Avianca’s distribution strategy evolved, we needed an NDC solution that allows us to meet the needs of our customers,” said Rolando Damas, Avianca’s sales director for North America, Central America and the Caribbean. “ARC Direct Connect enables us to offer a consistent shopping experience across channels while leading to more personalized traveler bookings.”


“We’re thrilled to help Avianca transform how they communicate with travel agencies and travel managers,” said Paige Blunt, senior manager of Direct Connect and ONE Order at ARC. “ARC Direct Connect will help differentiate Avianca’s products and allow access to content previously only available in the airline’s direct channel.”


ARC Direct Connect allows airlines to implement distribution strategies with NDC that best suit their needs and manage travel agency partnerships. Visit the ARC Direct Connect webpage for more information.



About ARC

ARC accelerates the growth of global air travel by delivering forward-looking travel data, flexible distribution services and other innovative industry solutions. We are a leading travel intelligence company that possesses the world’s largest, most comprehensive global airline ticket dataset, including more than 15 billion passenger flights representing 490 airlines and 230 countries and territories. Our solutions and expertise strengthen economies and enrich lives by connecting stakeholders across the travel ecosystem. For more information, visit


About Avianca

With more than 103 years in passenger transportation and continuous operations since 1919, Avianca is the leading airline in Colombia, Ecuador and Central America. A member of the Star Alliance and including LifeMiles and Avianca Cargo, the airline has one of the largest airline operations in Latin America with 144 routes, 4,200 weekly flights and a fleet of more than 120 Airbus 320 and Boeing 787 Dreamliner aircraft, connecting to around 71 destinations in the Americas and Europe. More than 12.4 million members and 500 commercial partners are part of the airline’s loyalty program, LifeMiles, making it one of the largest in the region. In cargo transportation, Avianca Cargo is a leader in the region and is the main cargo airline in different markets in the Americas. It serves more than 70 destinations with a fleet of Airbus A330 freighters, along with its operation of passenger aircraft bellies. Avianca has a team of more than 12,000 people committed to providing a safe, convenient, affordable and friendly service to its customers. More information is available at