All Inclusive Resort Press Releases

AMRewards Launches New Online Booking Engine

 Innovative new feature allows agents to redeem points for stays online



NEWTOWN SQUARE, PA. – Sept. 7, 2017 – AMResorts®, a subsidiary of Apple Leisure Group, continues to raise the bar with innovations toAMRewards, the hotel company’s robust travel agent loyalty program. Their brand-new booking engine makes it easier than ever for agents to redeem their points for a stay at one of AMResorts’ 52 properties.


“Since we launched AMRewards three years ago, every enhancement has been developed based on our travel agent community and advisory board’s valuable feedback,” said Jan LaPointe, Vice President of Strategic Planning Retail Sales North America, AMRewards and Sales & Marketing for Canada. “This booking engine gives agents the power to book all on their own, using an online platform available 24/7.”


Agents can now check availability and make their reservations in real-time at AMResorts’ beautiful properties in Mexico, the Caribbean, Costa Rica and Panama. Additional benefits for agents include that the booking engine will automatically check their available points, confirmation times will be faster than ever, and they’ll no longer need a stay certificate to check in. AMResorts wants their travel agents to see the resorts first-hand so they can sell more effectively, and help them to uphold their recognition as North America’s fastest growing leisure resort company.


Designed with the goal of providing agents with tools to help boost their selling capabilities, the AMRewards program is consistently reviewed and enhanced to support continued growth and ensure satisfaction. The program enables agents to earn points with each booking that can be used for co-branded marketing materials, such as banner displays and gift vouchers clients can use toward perks, like spa treatments or romantic dinners, at AMResorts properties. Since its 2014 launch, the program has resonated within the industry, with more than 29,000 travel agents registered for the program and over $17 million worth of points awarded to-date.


For more information on AMRewards and the new program offerings, visit



About AMResorts

AMResorts, a subsidiary of Apple Leisure Group, is the fast-growing provider of sales, marketing and brand management services to six individually unique resort brands. The award-winning company continuously raises the all-inclusive concept to a new level of luxury with its signature Endless Privileges®, Unlimited-Luxury® and Unlimited-Fun® programs. Located throughout Mexico, Jamaica, Curacao, Dominican Republic, Costa Rica, and Panama, AMResorts’ more than 50 award-winning properties treat every guest to premium accommodations, desirable locations and extraordinary inclusions. The brands in the collection include: boutique Zoëtry® Wellness & Spa Resorts (; 1-888-4-ZOËTRY); adults-only Secrets® Resorts & Spas (; 1-866-GO SECRETS); high-energy Breathless® Resorts & Spas (; 1-855-65-BREATHE); family-friendly Dreams® Resorts & Spas (; 1-866-2-DREAMS); vibrant Now® Resorts & Spas (; 1-877-NOW-9953) and fun-filled Sunscape® Resorts & Spas (; 1-866-SUNSCAPE). Images, logos and informational material about the AMResorts Collection of brands and properties are available at